B2B Ad Campaigns That Actually Worked (From Five Demand Gen Marketers)

#341 | In this Exit Five Live session, Cindy Dubon (Director of Growth Marketing, Goldcast), Kelly Arndt (Sr. Demand Gen Manager, Vector), Jeremy Chung (Founder and CEO, Ads by Jer), Tess Pfeifle (Associate Director of Marketing, AirVet), and Richard Meyer (Director of GTM and Growth, GoHappy) each break down a real ad campaign — the channel, the creative, the targeting, the spend, and the results. From influencer-led LinkedIn thought leader ads and CTV surround sound campaigns, to direct mail sequences, conference plays without a booth, and multi-channel signal-based targeting, these are campaigns you can actually steal from. Co-hosted by Jess Cook, VP Marketing at Vector.

Ad campaigns linked here.

Timestamps

• (00:00) - Intro and why real examples beat LinkedIn theory
• (06:15) - Session format and how to participate
• (08:07) - Cindy Dubon: $8K influencer campaign that generated $700K in pipeline
• (16:05) - Kelly Arndt: B2B surround sound with CTV, YouTube, and LinkedIn
• (24:40) - Jeremy Chung: Direct mail plus retargeting to book VC meetings
• (32:20) - Tess Pfeifle: Conference play with no booth and 2,000% ROI
• (39:15) - Richard Meyer: How GoHappy stopped overspending on LinkedIn
• (47:50) - Rapid fire Q&A with all five marketers

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Brought to you by:

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.

Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn more at vector.co, and get on the waitlist for their new MCP server by clicking here. 

Compound Growth Marketing - A full-funnel demand generation agency that helps high-growth cybersecurity, DevOps, and enterprise software companies drive more pipeline through AI SEO, paid media, and go-to-market engineering. Visit compoundgrowthmarketing.com and tell them Dave sent you.

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