About this episode
To audio podcast or video podcast…that is the question.
It is in fact, the question that I get the most during consultations with potential (or existing) clients.
They’re trying to make a decision as to whether an audio only podcast fits their needs, or whether they need to invest in video and it’s all a bit confusing.
I will say straight up - there is no one size fits all answer to this as every show is different, and their goals are different. But there are a few key points that are worth taking into consideration when you’re trying to make this decision for yourself.
CHAPTER MARKERS
00:00 Introduction: Audio vs. Video Podcasts
00:45 The Simplicity of Audio-Only Podcasts
03:30 The Cost and Production of Audio vs. Video
06:15 The Appeal and Impact of Video Podcasts
08:40 The Benefits of Combining Audio and Video
16:13 Engagement and Community Building on YouTube
19:19 Conclusion and Final Thoughts
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