Attribution, MMM, MTA and all the other Ms

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Also mentioned in the episode:

• David Vallejo - GA4 new cookie format explained - https://www.thyngster.com/google-analytics-4-cookie-format-change-from-gs1-to-gs2-explained

Shouts to Slobodan Manic and No Hacks Podcast for helping me with some technical difficulties on this episode. Go ahead and check his podcast for thought provoking conversations about CRO/Growth and product.

This podcast is brought to you by Juliana Jackson and Simo Ahava.