About this episode
In this Marketing Over Coffee:
Ashley Faus of Atlassian talks with us about product led growth, the playground, thought leadership, and more!
She's the Head of Lifecycle Marketing, Portfolio at Atlassian
Product Led Growth vs Sales Led Growth
Ashley also the author of Human-Centered Marketing: How to Connect with Audiences in the Age of AI from Kogan Page
Switching from the funnel to the playground
11:13 - 13:09 Insta360 GO Ultra is now available! 4k, magnetic mount, removable storage, waterproof and so much more! The first 30 to use the discount code moc get free sticky tabs to mount the camera to your jacket, backpack, and more!
Keyword driven, vs. keyword aligned, vs. keyword informed
The problem with keyword driven SEO for thought leadership
How to add thought leadership to the marketing mix
Is social media still worth doing?
The Medici Effect by Frans Johannson
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