Argento's Nomination Italy Store Opens in Belfast

0:00On March 26, a major Italian jewelry brand called Nomination Italy just opened its biggest monobrand store in Europe, right in Belfast city center on, Corn Market next to the Apple Store. This marks the 103-tail location for local entrepreneur Pete Boyle, who runs the Argento Contemporary Jewelry Chain. Boyle got his start selling jewelry and mirrors at festivals back in the 1990s, spotting the potential for better profits and easier. His first Argento store launched in Belfast years ago and today the chain has 22 outlets across the UK and Ireland carrying Nomination Italy, pieces since 2008. Boyle credits a long time associate, Bill Best, for pushing him to stock the brand on a trial basis early on, a move that paid off big time. Best return to cut the ribbon at the new store opening, highlighting their nearly 30-year partnership that kicked off when Boyle was just. Building his retail career Nomination Italy traces its roots to Florence

1:03in the 1980s, founded by Goldsmith Paolo Jensini from a farming family. The brand now sells worldwide, from Brazil and Australia to the US and Pakistan, with strong early support in Northern Ireland thanks to partners like Argeno. More stores are coming this year in places like Edinburgh, Glasgow and Nottingham, building on this key UK and Ireland flagship. It's a big win for local retail and a nod to the close ties that grew both businesses.