Are You Accidentally Turning Your Community OFF?

Text Emily!

No one wants to be the bad guy in their own story, of course… but it can go a little too far sometimes. 

I see it on website after website. 

Not villains who are posing as saints, but innocent, well-meaning service providers and practitioners who accidentally make themselves the hero of a story that’s supposed to be about their clients! 

In this episode, we get into what it means to make your clients, customers, readers, and listeners the hero of the story without losing your voice, yourself, or your personal stories in the process. 

We get into what can accidentally turn your community OFF and make content a little insufferable, and tangible action you can take to fix it. 

• 7 Fixes to make your customer the hero of the story 
• What to avoid when showing empathy and understanding 
• How to keep your experience and expertise in the picture
• And more! 

About Emily Aborn

Small Business Copywriter by day, host of Small Business Casual by uh... also by day, Emily brings you 12+ years of experience writing across 122+ industries (translation: your project won't be her first rodeo!). 

She helps you step into becoming and sharing the real YOU. For fun and downtime, Emily's a reader, writer, hiker, and enjoys moments of uninterrupted silence. 

Got a Question for the Show? Email Me! [email protected]

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