Apple Marketing Using Blackface?

0:00Now, correct me if I'm wrong, then I could be way off base here. But I thought it was racist to wear blackface, to be like a white dude and kick on the black makeup to try and pretend to be a black person. I thought that was like racist. We were trying to declare that all like the old Vodville blackface thing was totally, totally racist. And that's the case. Why is Apple marketing blackfacing their white employees in their marketing material? This is a weird thing. This caught my attention because it was bizarre. I was scrolling through Apple's latest releases. They released the MacBook Neo and new MacBook Airs and I was scrolling through Apple.com, specifically Apple.com slash MacBook Air. And I came across this picture and the picture is a very strange one. It's one of those Mimojis, you know, it's an emoji 3D styled version of what you're

1:04supposed to look like of yourself. And it's what looks to be a black man or woman with a mustache. I know, I know, it's kind of hard to tell with pink glasses and Apple earbuds and kind of a poofy bit of a funky throw, but not like a manly throw, but like a real feminine looking like throw sort of haircut. So it's kind of hard to tell if it's supposed to be a man or a woman, trans or not. It kind of looks like it's supposed to be a lady trying to be a guy or maybe it's a guy trying to be a lady, but still wants the mustache. I don't know, it's weird. The picture caught me off guard. And the name underneath it, I thought was a funny sounding name. The name was Lewis Codercue, like, okay, that must be a made up character, right? Lewis Codercue is the black trans Apple employee that's in a bunch of this Apple marketing. And so I looked it up, no, Lewis Codercue is a real Apple employee.

2:09That is a just a regular look and white dude. In fact, if you go to Lewis Codercue's ex page, you can get a picture of him in a white t-shirt just looking like a, just looking like a white dude, like, you know, there's nothing, nothing black about him, nothing trans about him, just a regular old white dude. Well, why is Lewis Codercue a regular white man being presented as a black trans woman man with pink glasses and a mustache and I think it's supposed to be a girl? I don't know. I can't quite tell from the picture. Why is Apple doing that? Apple is black facing their white employees. And I started looking through the rest of Apple's marketing for their current releases, their new MacBook Airs and MacBook Neos.

3:10And there are one or two white people. But most of it is non-white people, right? Which is fine. I don't really care. Like, you know, it's one of those things. You look through marketing and you know, sometimes you'll see a commercial or an ad campaign, it'll be all white people. Okay. Well, I can still eat a hamburger even if the hamburger joints advertising with only white people and I'm not a white person, right? It doesn't matter. Or there'll be an advertisement for Burger King down the street and it'll be with all black people. Well, that's fine. Black people can eat hamburgers and white people can eat hamburgers. So it doesn't really matter if it's black people or white people, right? But why change the white people you have when there aren't that many white people in your advertisements to start with to be non-white people? It's weird. So this begs the question. Number one, is Apple trying to cover up that they have white employees? That's weird. Number two, is Apple responsible for black face? So should we call them out as racist?

4:11Number three, is Apple doing trans face? Is that a thing? Is that a thing where you pretend to be trans in your 3D rendered mimoji of yourself? Is that like a thing you can do? Is that a thing you should do? Is that racist? Is that sexist? What is that? It's pretty bizarre. So I took it upon myself to create a mimoji of me. That's what you see right here, sorry for those of you listening to the audio version, is the is Lunduk presented as an Apple styled mimoji. So I went to Apple see if mimoji creator and I created, well, you know, I wear glasses. So I put my Apple styled glasses, but Apple marketing style dictates that they be pink instead of black. So I had to make them pink and I had to have a hair color that and hair style that would suggest not just one that I'm not a guy traditionally, but two that I might be trans.

5:11So I went with purple frosted tips of the trans shaved on the side haircut, gave myself a little lip ring and little pink earrings and whatnot. So right there is my black, black face, trans face, Lunduk. That's what I look like if I was done in Apple marketing style. And I thought about it. I could probably make this even better. What if I was not only black face and trans face, but, but Islam face as well? This is, this is me if I was, if I was a black face, trans face, uh, and also Islam faced, uh, Apple marketing style, uh, Lunduk. So there you go. That's Lunduk in Apple marketing style. I'm going to get yelled at, uh, this has, it doesn't, none of this is really all that important. It's just pointing it, I'm just pointing it out because it's weird. You know what I mean? Because it's, it's one of those things where in the old days, like let's flash back 10,

6:1615 years and you came across a website for, uh, any sort of operating system or product. And in it was like a small little screenshot of someone who worked at the company, but they're presented wildly different than themselves, right? Like instead of a white guy, it's like a black trans guy with pink glasses, right? And a little fro. You would have thought at that point, well, that's some of his co-workers given him a hard time. They're, it's like, it's like an inside joke. They're making fun of Lewis down the hall and the Lewis sees that on the website and he walks down the hall and he's like, aha, very funny guys. You got me, right? And it's not a big deal. It's just people kind of josh in with each other. But nowadays, you know, it's probably not a joke. They probably thought long and hard, well, how do we present Lewis Cotercue? This is a problem. He's problematic. He's just, he's a, he's a random scruffy looking white guy. We can't have that. We've got to make him, uh, uh, upwardly professional black trans woman in order to be acceptable

7:21in marketing. You know, they actually thought about it. It wasn't just people at the company given Lewis Cotercue a hard time. And that's what's ridiculous about it. So, so yeah. So there you go. That's me right there. Um, thank you so much to journalists and subscribers for allowing me to do this hard hitting journalism. It's very hard hitting this is very important. Some stories are big and important. Other stories are, uh, well, Lunduk in black trans and the Muslim face, uh, go to Lunduk.com and subscribe to the Lunduk Journal. If you want to support this sort of work, you can get up on the lifetime subscriber walls. They're pretty fancy. There's five of them now. Where's the fifth wall? There's the fifth wall, the new Palmo West wall. I like it very much. Uh, and of course, the, the walls are pretty fantastic. Um, and I'm continually adding to them. I don't update them on every episode because there's just too much to update.

8:22And these are actual like screen grabs of actual machines running these retro systems. So I don't just, you know, update a text file every day or whatnot. So I have to go in and make new screenshots and everything. But every, every, you know, week or so, uh, I'll update the, uh, the lifetime subscriber wall for any lifetime subscriber that would optionally like to be on them, uh, but of course the monthly and yearly subscriptions are also equally fantastic. You just don't get up on the wall. Uh, and I want to say thank you to all of the subscribers out there for making it possible. You, you are the best. And with that, ladies and gentlemen, boys and girls, I'm going to look at this one more time. I do declare and broadcast.