Analytics Strategy | Essential Guide To Data Driven Marketing 📈

Full Blog Post:
https://jamesbachini.com/analytics-strategy/

• Why analytics is important
• Collecting data, analysis, insights, tests, improvement
• Setup With Google Tools
• Google Tag Manager
• Google Analytics
• remarketing demographic goals
• Google Optimize
• Google Data Studio
• Alternatives - Matomo (Piwik)
• Why collect data in house
• CRO
• Retargeting & audiences
• Qualitative Data
• Bringing it all together