Amazon Revives The Apprentice: Trump's Return?

0:00On April 30th, Amazon's eyeing a comeback for The Apprentice, the reality show that launched Donald Trump into the spotlight. Sources tell The Wall Street Journal they're discussing a reboot for Prime Video. This buzz follows Amazon adding old seasons to the platform in 2025. Sparked by Trump's 2024 election win, it's part of their push for content that clicks with his supporters. The original ran 14 seasons on NBC, starting in the early 2000s, pulling massive audiences and turning Trump into a TV star beyond real. A state that, you're fired, lines stuck in pop culture. No quick response from the White House or Trump camp on these talks. Analysts say the show built his national profile years before his presidential run. With streaming wars heating up, a revival could blend business drama and politics in fresh ways, keeping eyes glued to screens. Stay informed with US News Today, AI-powered updates.