About this episode
Getting your sales team on board with your strategy shouldn’t be an afterthought, Harvard Business School professor Frank Cespedes argues. After all, the engine of many businesses is a strong sales core. But aligning your strategy with sales isn’t just about communicating your ideas effectively. You have to hire carefully and use smart incentives to guide sales behavior.
Get every episode summarized
Each time HBR On Strategy publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from HBR On Strategy
An Announcement from HBR On Strategy
HBR On Strategy
Jun 25, 20251:05pending
The Strategic Advantage of Tapping Freelancers
HBR On Strategy
Jun 25, 202530:26pending
The Promises, Pitfalls, and Trade-offs of the Circular Economy
HBR On Strategy
Jun 18, 202520:36pending
Sustainability Is Fueling Innovation at Ferrari
HBR On Strategy
Jun 11, 202530:36pending