Ahead Of The Game – Steve Jeffares

“I really love this industry and I love the people.”

Steve Jeffares requires no introduction for pretty much anyone working in the Australian beer world – or, for that matter, for many of the country’s beer drinkers.

Since relaunching his pub in St Kilda as The Local Taphouse back in 2008, inspired by legendary US venues like Toronado, he’s been part of the small team responsible for creating the GABS festivals and Hottest 100, as well as Stomping Ground Brewery and its multiple venues.

Last year, he struck out on his own to create a new venue with beer at its core: Huzzah opened on the former site of Deed Brewing on January 2, combining indoor beer garden, dining areas, a vast bar, pool table, darts, bocce and more.

And, while we discuss his approach to opening a hospo venue in 2026 compared to 2008 in this episode – how times have changed but how certain core principles remain the same – we also take the opportunity to pick the brains of this most experienced and creative of operators in other areas.

The chat covers the rise of vast, homogenous hospitality groups and the opportunities this opens up for smaller, indie owners, his take on the future of GABS after the 2026 festivals were cancelled, and the health of the wider craft beer industry in Australia.

Prior to welcoming Steve onto the show, we discuss James’ new position as a director of the Independent Brewers Association as well as the week’s news, including Kegstar’s fresh bid to acquire Konvoy, our new Building A Brewery series, a feature on Hawkers’ well-travelled head brewer ahead of the brewery’s 11th birthday, and the upcoming High Country Hop Technical Symposium.

Start of segments:

• 13:08 – Steve Jeffares Part 1
• 37:13 – Bowimi on Froth Distribution
• 42:48 – Steve Jeffares Part 2

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