Abercrombie & Fitch Opens First NI Store in Belfast

0:00It's March 31st. I'm Cory with the story. This is Europe News Today, driven by AI and built for the continent. Abercrombie and Fitch is making moves in Northern Ireland, opening its very first store there at Belfast's Victoria Square later this year. This American brand, known for casual clothes, will take a prime spot on the upper ground floor between the new Lego and Sephora shops. The space used to house Polenbeer, but that retailer shifted to a bigger unit nearby. Abercrombie's store will carry both men's and women's apparel, joining its sister brand Hollister, which has been a fixture at the center since 2009. Victoria Square has seen other wins from the same US retail group, like the Gilly Hicks lingerie shop that launched as the first standalone on the Island of Ireland in late 2022 before closing this year. Senior managers at the center's owner are hyped, calling your proof of the spot's pull after strong sales momentum. They say it'll spark more jobs and boost shopper traffic.

1:02This addition keeps Victoria Square buzzing as a top retail hub, drawing fresh brands and keeping the energy high for Belfast shoppers.