A Slice Of... Using SRP's with Packaging Design (No. 14)

Branding and packaging design for shelf ready trays and the issues faced by FMCG brands with creating design systems.

This week I wanted to have a look at a common mistake many brands make when they bring their brand and pack design onto the shelf, so it’s less a look at a specific piece of packaging and more a comment on a particular format.

Many products when stacked on the supermarket shelves are placed in shelf ready packaging or SRP’s as we lovingly know them in the trade. A common issue we often find is that these SRP’s are not designed in sympathy with the pack design. Each week, ‘a slice of’, will take a look at a supermarket brand and critique the pack design to find out what works, or doesn’t. What makes you desire them, or even hate them?  Importantly what makes us put them in our shopping basket! I plan to keep the podcast to around five minutes each, and I’ll include some voice message comments that have been sent through about the packs from my LinkedIn page. You can find our contact details below: Alan Gilbody on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alangilbody/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Slice Design Company website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://slicedesign.co.uk⁠⁠⁠⁠⁠ #packagingdesign #packdesign #packaging #branddesign #branding #srp #srps #impact #standout