A New Era for The Unique CPA with Terrell Turner

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Today's guest is, honestly, not a guest.

As you'll hear as we talk about this episode today, but today's, we'll say, co-host with

me on the podcast is Terrell Turner.

Terrell's been a guest on this twice before, so it's great to have him back, but we're

going to talk about the future of the Unique CPA.

We're going to talk about the next chapter of the Unique CPA, because if anybody saw

the LinkedIn post I did in the third week of February, I announced that Terrell is

not going to be part of the Unique CPA, and today's episode is going to be

discussing that in a little bit of brainstorming.

We're going to be brainstorming along with you today to see where this show is going to

go, and we're not making big changes.

We're going to still be focusing on the same type of topics.

We're just going to be doing it together more often now, and I'm really looking forward

to that.

So I normally say, Terrell, welcome to the Unique CPA, and I'm going to say that right

now, but it has a little different meaning today.

So Terrell, welcome to the Unique CPA today and going forward.

Hey, thanks for having me.

I am pretty excited about the ideas we started brainstorming from.

I guess I call it a random phone call that I got from you.

Yes, that was a few months ago, wasn't it?

It was.

Yeah, well, you actually probably started this thought process for me, because you reached

out before last year's BTG and said, hey, you need any help at the conference.

I know you're pretty busy doing those video interviews at the conference.

I could take some of that off your plate, and you did.

That was great.

I think I did half of those recordings last year.

You did half, and that whole start of my thought process of, you know what, I should be

hanging out with Terrell Moore.

It's always fun.

So that was in the back of my mind, and then I think maybe beginning of this year and

the last year, that's when I reached out and said, hey, you want to talk about this?

Yeah.

And I'm glad we did, because I think there's so much opportunity in the accounting industry,

I think just the profession across the board, and I think between both of us having a influence

within the accounting industry, both here in the U.S., and I mean, you're a global star

when it comes down to accounting.

That's you.

Well, yeah, we both have a passion for this profession, which is cool.

We both have ideas on how we think we can help the profession be the best it possibly

can be.

We want to support people.

We want to support the profession.

We want to make sure that people are mentally and physically healthy in this profession.

We want to make sure that firms are running at peak performance, that doesn't mean peak

hours.

That means peak efficiency, and so all those types of things that continue to be the things

we will talk about on the podcast.

And the one major reason that this change is happening, and again, subtle, but big.

I mean, there's not, you're not going to think, wow, this is a completely different podcast,

but you're going to think, wow, this is nice that we know what to expect each week that

we're going to get these topics that can there be meaningful to us, is that I decided recently

that this is no longer going to be a traumatic podcast, that this is going to be a Randian

Terrell podcast.

I guess there's two points to that.

One is, Terrell, and I are still obviously with our companies, the Terrell, with the CEO

of TL Turner Group, and me as a partner with Terrell, although those days are slowly going

away as I transition to new roles.

And so that's there, but this is going to be separate.

This is not, not at all, connected with the interim organizations.

It's just us in the profession and us talking.

So did I say that well?

You think I'm on the right track there, Terrell?

Because we're brainstorming today, so yeah, I mean, I think that, I think that makes

sense because I think it's just the reality of every person, whether you're in firm leadership,

whether you're in a career, I mean, everybody's kind of navigating a similar journey of even

if you started a firm, like if you started a company, like you exist outside of that company

because, I mean, you're building it and there are other conversations that you want

to have.

Like, if anyone goes to, let's say, the website of my company, and they know, like, hey,

we're talking about a ton of law firm stuff, but I'm also an accountant myself.

I also run a firm and there's a whole lot that I love sharing, like you and I both speak

at different conferences.

And I think there's so much we can share outside of the full time jobs that we do.

And I think that this is definitely a great way for us to collaborate on that, really

bringing attention to those conversations that we're probably already having in small

pockets or conversations we're having, you know, one off or even like said, the phone

call that I got from you, some of those things we talked about in that phone call are things

that everyone's probably trying to figure out themselves, but I think us having this

unique platform to be able to bring those conversations into a different light, I think

is very needed.

Yep, it is.

And so just to continue down that, you know, separation from trimmer, even though still

that's my part of my identity is not my identity, but part of my identity.

You are obviously actively involved with TL Turner group, and that is part of your identity,

but not everything.

And so when I talk about that, this is now independent.

We do need support though.

This is not free for us to put together.

We have cost involved.

So we will be looking for sponsors and we want to be intentional about sponsors that

are part of this journey with us, sponsors that share the same values we do, the same

ideas, the same, you know, we're still going to be talking about leadership in general

on the profession.

We're still going to be talking about people first cultures, we're going to be talking

about building better firms, and everybody's definition of better is different, is better

bigger, is better, you know, more profitable, is better, more streamlined, is better on

niche practice, is better, you know, whatever your definition is better, we're going to talk

about that.

And it's still going to be these long form thoughtful conversations, and it's not

just going to be you and I, we will have guests, and we haven't even decided if it's going

to be us together each week, I think we'll probably maybe Terrell occasionally we'll

do one, maybe I occasionally do one, maybe we'll occasionally do one together.

We've also considered special segments of the unique CPA, which we're considering

calling the unique CPA Bridging the Gap series, which you know, intentionally ties in with

the conference, the Bridging the Gap, you know, the die host and Terrell is now more active

with, as well, with going forward on the interview process, and I'm sure more is now on

the advisory council of Bridging the Gap this year, as we go to thick speakers.

And so we want this to be interactive from a standpoint, we can talk about things we're

passionate about, but we also want to hear what you're passionate about.

We want to know what you want to hear.

We want to know what subjects, what topics, what guests, what themes really are things

that you need help with and you want to hear about.

And so you'll hear us say this a couple of times today as we're talking, but you can email

us anytime at theuniquecpa at reantincreptory.com.

We will put that in the show notes, but again, as I just mentioned, if your mission aligns

with our mission and you're looking to sponsor, you can reach out to that.

If you want to just make any comments about the show or, you know, put your two cents in

on things that you think we should be doing, you can email that.

We'll be monitoring that all the time because we want this to, we think we are very passionate

about this profession, but there's things we'll miss.

And so if we can get your input on things that we should be discussing, we'd really appreciate

it.

Anything to add on that before maybe we move on to the next thing?

Yeah, I mean, I think for that is great for the audience to understand.

As you mentioned, like with Bridging the Gap, one of the things that I have loved and

heard other people say that they love about a conference like that is just the conversations

that happened at the conference, so where I would tell anyone, if you haven't been at

a Bridging the Gap conference to be around, like some of those conversations that happened

whether it's, you know, at the happy hour event or you're listening to a speaker on

a state, talk about something that isn't quite technical accounting terminology or technical

accounting topics, but it's something that is on a lot of people's mind.

And I think those kind of conversations happening and when I think about conferences that you

and I have been at together, I remember there was a conference you and I were at in San

Diego and just I remember the idea you came up with about what you wanted me to talk about

at a Bridging the Gap conference, but I think about like the conversation we were having

at dinner with like with eight other people at the table and I think that there's a lot

of people who don't have seats at those tables, there's a lot of people who aren't regularly

part of those type of conversation and I think, you know, the Unique CPA podcast is a way

to bring that caliber of conversation to a wider audience and I think people can really

benefit from it because many of the episodes that you've done in the past, I can tell

that hey, I heard people asking you those types of questions after you came off stage or

I heard like that was a conversation we had in the hallway and we're like, hey, let's

go find a guest who can bring clarity or more content to this conversation because other

people probably have the same concern, they just don't know where to go to get answers

and I think that the Unique CPA will continue to be that and I think it'll be that even

more if people are sending in like their questions or their comments or like, hey, we'd love

to hear about this topic or hey, this came up and I think we'll do our best to really

go through those and figure out like, what's the best way to really bring more values

to the audience?

So that part I think is super exciting.

Yeah, and dad to that and that was a great point because last year's Bridging the Gap

July of 25 and every year we felt this but you really, really felt as strong as this community

aspect of the conference, this vibe in those rooms were just through the roof and so part

of this whole evolution to where we are today was that last day of the conference where

I actually challenged people to not let this vibe, not let this connection, not let this

community die in these far walls, take it with you and cultivate it and report back and

then part of what we did and I came up with this idea actually a couple years ago and

really never implemented until this year after this July's conference was taking Bridging

the Gap on the road and so we've done three road shows now and the point of those road

shows is community connection collaboration and it exactly what you were just saying.

We have discussions in these road shows and you learn as much just having this connection

with somebody else sitting at your table when you're at a conference or the happy hour

and so what we wanted to do, the next phase of that is what we're doing now, we're trying

to capture that community aspect of it in the podcast and that's why we want your interaction.

That's why we want you to be part of this.

We want you to send in your ideas.

We want you to direct where we should go that alone.

I'm so excited about because as you said, I hear something and I'll put it on the podcast

but I don't hear everything and so if we give everybody the opportunity to share everything

we can go with that on here and I'm going to start a brainstorming session right now

before we even go into the whatever comes next because you got me thinking and that's

why it's so nice to have someone else here with me because especially you because you're

like the smartest person in the world and so that helps a lot and I was thinking so how

do we even go deeper than just obviously we're doing the road shows and I'm hoping we

and I talked about you being part of the road shows at some point too it hasn't worked

yet but I want to see if we can get that to work but how do we do that live on a podcast

when they're recorded and so maybe one of the things is we discuss is do we do live

versions of this do we get on LinkedIn live or something and do a podcast based on a topic

that somebody sent in people can send in comments on there or questions right or YouTube

or whatever you do it I mean I think that's an idea that we we should look at well any

ideas on any thoughts on that yeah I mean I think that's a great idea because I think

that there's something about capturing the conversation when it is raw and live to where

I think people connect with the emotion of the conversation because as much as I love creating

content one of the things that I do know is like the editing helps it can help polish things but

sometimes the editing takes out the raw connection that was happening of a conversation that's

happening live in person is why I've been a huge fan you know since you know I started attending

like in person events there's a different vibe there's a different element of the conversation

that you get and and I do think us looking at things because that was one of the ideas that I had

when you originally reached out to me about us like being at conferences doing some stuff live

because one is it gives people who for whatever reason whether it's timing whether it's family dynamics

or whether it's travel logistics that couldn't be there at that event to still get at least some

exposure to that event to be able to see like hey here's the types of conversations that happen

and I think there's some great people who show up at these conferences that have a lot of great

things to say that they may not be the people who are sitting on stage talking they may be the

conversation you have like in the audience or with someone in the hallway and I think being able

to do some live events to have you know some people drop in to say hey here's what we were talking

about you know at dinner last night let's give you know the people who are tuning in live a little

glimpse of like hey some of those things that you said last night or some of those things we talked

about earlier and I think that that is a smart idea to because you can go live on you know just about

any platform and it allows people to like say to ask their questions live because if someone can

ask a question off of something that I just said five seconds ago they're going to get a better

answer as opposed to well they sent me an email I respond three days later in the moment you're

going to get a more contextual answer so I think that's a great idea yeah and so again just listening

to you what you were saying there even doing this live and a conference I mean doing this I mean

so like Liz and Heather with their happy hour they do this sometimes so it's not you know novel they're

already doing this but if they're not at a conference doing it I don't want to steal their time

but we could do that we could get you know with our happy hour platform that they have they do this

we could do a 20-minute segment when we're at a conference and people that can't make it to that

conference they can at least see what's going on we can update them we can talk about it okay so

look at this brainstorming already any other ideas we should start throwing out here yeah I mean I

think that being there live at the conferences I think are great and I also think you know some

conversation from like recaps of hey we went to a conference what were some of our big takeaways

what were some of the things that stood out to us because you know what I do like about collaborating

with you on this is that your perspective when it comes down to the accounting industry is very

different from mine I mean because I mean you have many more years of experience of seeing different

things so like when you see let's say a trend happening in the industry it may be something that

you've seen before and you can kind of know what's coming next or you know hey what other questions

we should ask I you know I'm a little earlier in that journey than you are so I think the perspective

that you would have the perspective I would have I think is worth having that conversation because I

will say is one of the conversations that I had at a conference that was there's probably been

one of the most kind of I will say career and also firm changing conversations for me was

when it was at a conference in Las Vegas and I think it was you Jody Grunden and I went to go get

Italian food and yeah just sitting and listening to you and Jody talk about you know your journey

and at that time I may have been what four years into leading my firm and so there was a ton of

stuff that I didn't know but sitting and listening to you and Jody talk about your the things that

you were thinking through like I had a red eye flight headed home I didn't sleep at all on the plane

because I'm like yeah I need to rework this I need to rework this so I definitely think that

us being able to share like hey here's what we heard at a conference you being able to share your

perspective me being share my perspective and for me to ask questions because like say it

there are things that you understand that I don't quite know how to wrap my mind around because

you've already lived through the experience in some ways so there was a very nice way of you saying

I'm pretty old so I appreciate that while you were talking there I was just looking back

and I know you and I have discussed before I'm going off topic a little bit here you and I have

discussed before how we got connected and I honestly don't know for certain but I just looked

at our text in the very first text I ever received from you and I know we talked before this was

July 28th of 21 I'm pretty sure we started talking in January of 21 and I just don't remember

I have this feeling it was Scott's grand up but I don't think it was that's for some reason I

always think that but I don't think it was did you even know Scott back in January of 21?

um I may have like crossed past what it was Scott from a content perspective but back in

in 20 because I didn't start the firm until April 1st of 2020 so I was like very very early

into like trying to figure out what I was doing trying to figure that out so I may have you know

met Scott like maybe in passing from a content perspective of like commenting on some of his

stuff but I don't think I had met Scott in person by that point yeah and I honestly don't think

I had either so it really bothers me that I can't remember did you know all right now we're

going off subject but this fine this is what I do did you know Josh Lance I did not so I had never

met Josh Lance in person okay and you never ever had in this entire life yeah I never met Josh

Lance in person like I had heard about Josh and and like said I became more familiar with them

through you Scott and Kenji but I had never met him in person yeah all right and now I just

went to emails the first email I received from you oh no the very first message I ever received

from you was a LinkedIn message on Christmas Eve of 2020 I gotta go see if I can pull this up now and

see what the see what this LinkedIn message was oh I think what I did was I think I invited you

to be on some of my content I think yep it was December of 2020 I invited you because we were

doing some but at the time business talk library county it was a request yeah you to be a guest

on some of the content we were doing all right I can't pull up the message but that sounds familiar

I do remember being on with you so that must have been look at that we are over five years into

this relationship now and it's been a great one all right so now we went through the town memory

lane so we got that out of the way but the goddess to this point and that's the cool thing I like

talking about how every little decision you make every little one no matter what I mean I could

have ignored your LinkedIn message I don't know where it came from every little decision that you

make has a impact on your life and that one for me had a big impact I mean I continue a great

friend for since that moment in time and so that's one of the things we need to talk about is like

not being afraid to get out of your comfort zone not being afraid to respond to somebody when you're

not sure if you should or reach out to somebody when you're not sure if you should those are topics

I think make a big difference and and I guess we just prove that based on a LinkedIn message apparently

Christmas Eve of 2020 at least that's what what LinkedIn is telling me yeah and I think that that

becomes so essential I think no matter how you play a role within the accounting industry like if

you're a firm owner you're in firm leadership or if you're working in a firm or you're working

in industry or even if you're a a vendor who provides services to accountants like

or even if you're in school or you're a student I do think that aspect of one is just putting

yourself out there I think to connect with people and then I think of just being willing to learn

from other people who are making different moves in the industry and I think that

asked one reason I've like a lot of the unique CPA episodes that whether sometimes you'll have

someone who's been in the industry for a while someone who is at let's say a top 20 you know

accounting firm they're they're a partner at a top 20 accounting firm and then you may have

someone who's let's say the founding president of the Ritz Carlton to where it's like there's so

many different so many different and then you may have someone who is maybe two years into

starting their own firm of just being able to learn and see all of those different angles because

I think all of us find ourselves somewhere within that spectrum on that scale and I think even

just the conversations with let's say people who want to be in the accounting industry because

I think a lot of organizations are trying to figure out how do we attract the next level of talent

well I think being able to have conversations with who are those people who are the next level

of talent and then what's on their mind and how do we bridge that gap between the different

people who play roles in the industry I think is something that is very very needed

yeah it definitely is I want to go back real quick to the stories that you said we hear at

conferences and at some point before we rip up I think we need to tell that story that you teased

of you and I's conversation at that dinner that led to one of your your presentations at

printing the gap but you'll just mention the type of people that have been on and who's been on and

I just looked according to chat GPT at least the leader in number of appearances on the Unix EPA

is Terrell Turner that's that that's well it actually says I'm the leader but I'm not going to

count that so but it says you are tied with Rob Brown Jennifer Wilson and Justin Grant who's

our producer we couldn't do any of this without Justin but that's what it says yeah but then

you mentioned the people that are on here I love hearing stories for people I love hearing what

they're doing I love the story of the startup I love the story of the you know we had one of

the first episodes I had was Richard Colpeman who at the time was probably a $75 million firm

and today they're probably a $750 million firm and just talking about the way he was looking

at growing that firm you know Marcosio the head of the ICPA has been on twice Alan Colton probably

the most influential person in the accounting profession well him and Mark were number one and

number two on accounting today's top 100 most influential Alan's been on a couple times and I

I'm sure Alan will be on again and those are very influential but then I had another person I

remember Heather was her name and they was she was about a week into her firm and I was just like

I want to hear the story let's follow what you're doing let's hear what how you're building this

what are the challenges you're having as you start this firm she left a bigger firm and I

knew her from that other firm but you know the challenges from you leaving that firm and what

you learned and what's different and all those kinds of stories that's what I like but again

going back to what we said what I like and what I want to hear doesn't necessarily jive completely

what's what someone else is wanting to hear so remember the unique CPA at Randy Crypto.com

send us your information send us your ideas send us your money if you're a sponsor

and don't send it to the email address if you're interested if you think we do a line obviously

reach out to us but yeah but and then before you and I went live I told you that JTPT did not

list you as one of the most influential people on this podcast I was wrong because I just read

what JTPT says and it says uh several well known accounting thought leaders have returned multiple

times Ron Baker Joe Woodard Geraldine Carter Mark Cosiel Jennifer Wilson Terrell Turner so there you

know JTPT called you out I made the list you know and I think that that's one of the the great

things is that there's been so much content that the unique CPA has put out I mean over 250 episodes

it means since this inception and I think there's so much value in many of those conversations that

I think people who are new to the show they weren't around when those episodes came out so one of the

brainstorming ideas that I have is even you and I doing a going down memory lane of just some

of the highlights because there are some critical topics let's say for example when it comes down

the private equity I think there are several conversations that have happened when it come down to like

the topic of private equity to where I think we can kind of reshine a spotlight on some of those

previous conversations and then also seeing what has changed since that conversation like you mentioned

about with Alan like when Alan came on the first time to now he probably has a completely different

perspective oh yeah yeah Alan came on right after the Eisner ampere deal I think that was the first

big deal in private equity he came on pretty much within a few weeks after that and he at that time

I remember and this is years ago now but I remember him saying this is not stopping Randy you're

going to see significant private equity investments happening and it's not going to take that

long any other prediction of how many of the top 100 firms would have private equity investments

you know within the next year and he was pretty much right on as what I recall and so

going back and reviewing that and maybe see where he was on where he was off where he was aggressive

where he was now the aggressive enough other things other episodes that same way talk of technology

you know a year or two we can talk about more even on the AI episodes that we've had and where

that's going and has it gone as fast I had crypto episodes in the past you know and is that

live up to what we thought it would blockchain we probably did talk about it at some point in time

and we really see in blockchain be integrated into accounting maybe you know burned me but I don't

know that and so yeah we're going back and reviewing those that would be a lot of fun yep absolutely

and I think that you know it's something for all of us to keep in mind is some of the ideas or

predictions that we made a couple years ago like so many factors have changed to where they're

going to be updates to it especially when it comes down to like the topic of let's say AI in the

accounting industry or even what we've said about the talent pipeline like so many factors are

constantly changing so I think being able to revisit those conversations and hey let's just do

an update here's what was predicted two years ago or three years ago here's what the new data tells

us or here's what the new trends are are looking like and I think being able to have thoughtful

conversations about those things I think are very very critical and also one topic that I think that

we probably will never be able to talk about enough I think is when it comes down to like mental health

and well being like within the profession because I think as all these changes in dynamics are

happening those kind of conversations I mean we just get new light to a very essential topic

that I don't think we can ever stop talking about just because there's so many things happening

and I think I mean that's the topic that I think you've been very good of shining a light on and

making sure that hey we don't get so caught up in the trends that we forget about this fundamental

topic yep I agree that's a that's a topic that'll always be part of this mental health awareness

burnout is is always going to be a passion of mine honestly bridging the gap conference came

out of that passion and then you know evolved into you know not only that but just building

the best firm we possibly can have for the people if we serve the people that we work with we

serve the clients better and so that'll always be a key theme but before we you know go any

further I've teased it a couple times this podcast is not about only education education is a

big part of it educating the profession solving issues that are happening highlighting issues

positive or negative and what we you know our thoughts on it but it's also about having fun

and so let's tell that story about that conference we were at where I think what I said is

trail can turn any subject anything into a business talk I said he can go order french

rising McDonald's and the next thing you know he's turned it into a talk on the county business

and so I'll let you you probably remember me but tell the story and what happened with that

ended up being a challenge I guess so it ended up with an out-of-the-box challenge and so

we're sitting at dinner and you know different people are talking about you know different speakers

and there's some people that I don't know what they had ever heard me speak before and so

you bring up like hey you know a trail can turn anything into a topic and then you turn to me and

you say well terrell how do you come up with these topics and I said well sometimes is whatever's

trending occasionally I take a challenge where someone gives me a challenge and after I said that

I was thinking of myself like no one's gonna think much about that like no one's gonna challenge

me right now and then you turn to me and you said a challenge well here's a challenge for you

you need to come up with a talk about captain underpants and I was like wait what like at that point

to be honest with you I had never watched or read a captain underpants book to where I'm just like

I have no idea how I'm gonna make this work and not only did you say I needed to come up with a topic

about captain underpants you in a step further and say it you need to talk about marketing for

accounting firms using captain underpants

do I'm just like all right this got just twice as difficult because not only do I need the

levers captain underpants I need to relate it to marketing for accounting firms and so that started

a probably a three month research of me studying captain underpants trying to figure out how do I

make the connection and like I remember my wife coming home one day and she asked me like hey

she got an email notification did you buy captain underpants I'm just like yeah I did she was like

I didn't know you like that card too I was like I was like it's a challenge that Randy gave me

and she was like Randy like unique CPA Randy I was like yeah she was like what does captain underpants

have to do with that but you did it yes you crushed it you know I will say is as I started really

you know studying it watching several episodes and going through it I'm like something really

jumped out to me and and what is what I will say is it actually helped me find I guess you say a

next phase of social media content that I started doing after that because what it did is it forced

me to see is that you know there are so many applicable business lessons constantly surrounding us

to where when my team came up with this idea of like hey Thorell since you do this at for like

your big speeches because I think the first time you heard me speak in person I think I I talked

about a Olympic high jumper yep and segway that into running and accounting firm and so my

team was aware of that and they were like well what if you take you know videos that are trending

on social media and then turn that into a business lesson and I was like uh this is going to be

a challenge yes it is but it's something that has helped I think so many people I get so many

messages from people you know online of just like man I saw your video like even friends that don't

even like that aren't even in the business sector I've had friends who are social workers say hey I

saw your video I didn't know that about accounting because they actually listened to what I talked

about accounting afterwards and so I think you know your challenge forced me to go to the next level

of my communication journey well look at that I'm going to start taking I've already taken credit for

for creating you and so now I got to even go for just so we know that's a joke he's done this

all on his own but I still like to give him a hard time on that so I think that's a good story to

maybe probably wrap up what we're doing and and I'll do a little wrap up in a second but before I

do that anything you specifically want to call out before we close up today yeah one of the

um another idea that I wanted to tease kind of a brainstorming is because I know a lot of people

talk about the talent pipeline and one of the things that I was fortunate to do let's say what

two weeks ago now my undergrad Alma Mater they asked me to come in talk to the accounting

students and while there I actually recorded a you know a podcast in their podcast studio and I was

like you know what there's so many firms as we talk about this at conferences like the talent

pipeline and I'm like what if we did some content where we actually went to college campuses and talk

to college students of like hey why did you choose accounting or hey what is it what do you think

working in accounting is like and I think really again as the name implies it's just bridging that

gap between people who are potentially considering accounting and people who are already in accounting

I'm excited about potentially doing some content where showing up on college campuses and talking to

students and kind of helping the people who are already in the profession see like hey first hand

here is your next you say wave of talent here's what they think about the accounting profession so

that we can start breaking down some of those barriers or some of those differences and how the

profession is seeing and really help bridge that gap between those who want to go into the

profession or may want to go in the profession and those who are already in the profession yeah I

like that idea a lot because I often say there's a perception issue I think with the profession and

if we can solve that perception issue you know I think people believe that we're tied to our desk

for a hundred hours a week during taxis and then that kind of thing and I think that's garrison

people away and if we can show that that's different if we already get the opinion from people that

are going into accounting what they think on that and maybe even change that perception at that

level because it isn't people are so much more efficient now than they were in the past and maybe

it is that way at some firms maybe it isn't but yeah those conversations would be fun and we're very

lucky to have had a few college students at BTG in the past and it's cool to see them see what I

believe is the real accounting profession which is a lot of fun all right so we're going to have lots

of time to a brainstorm we're going to get brainstorming ideas from other people and so just a kind

of recap you know this is obviously a change but not a change of what's passionate to us the topics

are going to stay mainly the same the themes going to stay the same the idea of elevating this

profession is going to stay the same how we do that that'll change they'll change based on your

input so at this point in time we've released 252 episodes it's a weekly podcast that could

change from a standpoint that maybe we throw in an extra podcast here and there so maybe it's

even a little more than weekly at this point but we'll always have the Tuesday releases that's going

to stay the same from a hosting standpoint that'll change we'll see the exact makeup of how we do

that going forward I think together two of us so would be great as co-hosts you know if we both

can make it we will do that if it makes sense that Terrell interview somebody then not me that

makes sense if it makes sense for me to do it in that throw we're going to be flexible but together

I think we make I think we're more than one plus one equals two together so that's my the way I look

at this and so you know we're really expanding this now we're expanding the ecosystem we want to be

more collaborative we want you as the audience to be part of this that's again why the Unix EPA

at randycrypti.com send us your information send us your thoughts send us whatever obviously you

can reach out to either of us however you know how to reach out to us too but if it is an email

I'd rather it went to the Unix EPA at randycrypti.com because we'll have a few people moderate

monitoring that so that we don't miss anything we're going to be again deeper with a collaboration

this is interactive maybe it's live episodes you know maybe it's on college campuses we've

done a version of the Unix EPA from a borough I'm a partner at in Chicago in the past you know maybe

we we do this on traveling road shows we record an episode that we do a live version at the

traveling road shows so there's all these ideas we want to hear from you we want to be more

intentional about these partnerships with you more intentional about partnerships for again people

are aligned with what we're doing from a sponsorship to standpoint and so you know if you as a

listener believe in elevating this profession we want to talk we want to hear from you and before

we wrap that up any any final thoughts from you on on my recap did I do okay I think you did

amazing and I think it's going to be a great journey for people to witness and also to be a part

of as it unfolds all right well I'm not going to thank you for being a guest today because you're

not a guest Jericho host but thanks for being part of this journey going forward it's exciting to

me and you know in one thing we didn't talk about and we probably should say this I mean I'm

getting older I want to keep doing this but I want this podcast to survive me too because I think

the topics we talk about are important for this profession so so I think we're starting to get a

built in succession plan which that's another topic we probably should be talking about on the

podcast to a succession planning just in general for firms so we're at least setting the stage for

that with this partnership and I'm looking forward to that so I want to thank everybody I want to

thank you for being part of this community that to RLNI are part of and and help to create over

the years whether it's you know through the podcast at conferences in general we all create

communities when we get together I want to thank you for being part of that and I'm so excited to

see this community thrive and grow and have an impact on this profession so thanks everybody for

being part of this and stay tuned for much more it's going to be a fun ride thank you for joining

us today on the unique CPA you can find the show notes for today's episode and book Randy for

your next keynote or event at RandyCrabTree.com remember to subscribe and leave a five-star rating

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