90. Motion Design: Augmented Reality with Mohammad Sharique

In this episode, Mohammad Sharique explores augmented reality (AR) in motion design, defining it as a technology that overlays digital elements onto the real world through devices like smartphones, tablets, and AR glasses. He explains how AR enhances user experiences by merging the physical and digital realms, making interactions more engaging and interactive.

Sharique highlights AR’s wide-ranging applications across industries, including retail, education, healthcare, entertainment, and marketing. He discusses how AR is used to create immersive product showcases, interactive learning tools, and innovative brand experiences, among other applications.

He introduces essential tools and software for AR design, such as Unity, Spark AR, and Adobe Aero, and stresses the importance of understanding motion design principles to create seamless and impactful AR experiences. For students, he recommends experimenting with beginner-friendly platforms and working on small AR projects to develop their skills.

The episode features examples of innovative AR projects, such as virtual try-ons and interactive museum exhibits, illustrating the potential of AR to revolutionize user engagement. Sharique offers practical advice for aspiring designers to explore this cutting-edge technology and integrate AR into their motion design toolkit.