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刷爆社交网络，成为「排队」代名词的喜茶，在深圳、广州和上海等南方城市已经开设 56 家门店，目前即将进驻北京。喜茶爆红折射出的是消费升级的大趋势，通过结合中式口味茶饮产品和年轻时尚风格，打造新式茶馆。中国的茶饮行业是否能迎风暴涨，在星巴克之前率先抢占这百亿美金的市场? 同时历史屡次证明，网红产品常常昙花一现，茶饮领域能否逃出宿命？疯投圈特别季第一期节目中，黄海和 Rio 从产品、门店、定价、商业模式以及未来发展方向等角度，共同讨论了对以喜茶为代表的中国茶饮市场的看法。
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