77- ( video) When the Brand Becomes the Race

This week, we start with poop chutes, oppressive Tennessee heat, horse flies, and the realization that sometimes your best simply is not good enough. Naturally, this becomes a conversation about running shoes, unsolicited advice, credibility, and why having the loudest opinion on the internet does not magically make you correct.

We recap a monster weekend at Income Last Man Standing, give some love to the people who absolutely showed out there, and then get into Last Soul Ultra and the increasingly blurry line between a race, a brand, a media project, and one very expensive commercial with people running in circles.

We also take a swing at corporate ultra running, UTMB, social media storytelling, brand loyalty, old-school race culture, and the deeply human urge to turn everything into content and then pretend that was never the plan.

Then we talk about The Long Mile, why we wanted to create something where people actually have to show up and do the work, and what we hope people take away from it.

We finish, as all serious ultra running podcasts should, by discovering a disgusting mystery creature in the studio and nearly losing the plot entirely.

Another very professional episode of the Ultra Crewed Podcast.