#72: Dani Grant — Developer Marketing Explained

Meet Dani Grant, co-founder and CEO of Jam. For the past couple of years, Dani and I have been teaming up to grow Jam through some unhinged marketing campaigns.

(01:08) Why is marketing a dirty word for developers

(03:55) Is self-promotion bad?

(07:34) Calibrating Jam’s brand voice

(07:59) Is building in public even worth it?

(12:31) “Thousands of people signed up, and no one used it”

(14:54) Seth Godin’s “Rule of 10” test

(17:45) Why Jam does weekly team podcast

(20:16) The unhinged “Venus flytrap” marketing campaign

(22:46) Cold coutreach → Hot opportunities

(27:34) Jam’s Growth experiment tracking system

(31:34) Why I stopped making viral subway videos

(32:29) What is Jam cooking right now?

Jason Levin⁠⁠⁠ is a viral marketer and Founder of Memelord Technologies. Read Jason's ⁠⁠weekly advice column on organic social media growth for startups⁠⁠.

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Past guests of The Jason Levin Show include: Eric Jorgenson, Greg Isenberg, Jack Raines, Paul Millerd, Mike Solana, Danny Miranda, Billy Oppenheimer, Jack Rhysider, Ben Wilson, and more.