#65: Oren John — The Internet's Creative Director

Oren John is a brand marketing guru, an creator of consumer brand strategy newsletter HYPER

(00:00) What makes a brand luxury?

(08:04) "You can't just start a luxury brand"

(13:21) Starting a "luxury newsletter"

(22:10) Cracking the livestream code (should I start livestreaming?)

(38:36) Is Burberry going down?

(42:07) Should Burberry sponsors Lex Fridman?

Jason Levin⁠⁠⁠ is a viral marketer and Head of Growth at Product Hunt. Read Jason's ⁠⁠weekly advice column on organic social media growth for startups⁠⁠.

Follow Jason on ⁠⁠Twitter⁠⁠.

Follow Oren on ⁠Twitter⁠

Subscribe to Jason on ⁠⁠YouTube⁠⁠.

Past guests of The Jason Levin Show include: Eric Jorgenson, Greg Isenberg, Jack Raines, Paul Millerd, Mike Solana, Danny Miranda, Billy Oppenheimer, Jack Rhysider, Ben Wilson, and more.