56. Is pain point marketing dead?

Today’s episode is spicy! This episode came about because there’s a lot of conversation happening in the business space that speaking to pain points in your marketing is not the way to go and instead you should only speak to their desires. A lot of this conversation is happening on Threads. So in this episode, I’ll share my thoughts on how I believe pain point marketing is a strategic tactic that is very powerful, not just for you getting sales, but for helping your community to feel seen.

Today I’ll walk through 6 ways to effectively use pain points in your marketing:

Get specific
Use pain points to emphasize and empathize, not shame
Use pain points to help people better understand the situation they’re going through
Use pain points to serve people on a higher level
In marketing come from the energy of “this will help someone feel seen and heard”
When you are calling out mistakes share it from a “me” and not “you” perspective

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