503: Every Serious Creator Should Be Using AI Like This...

0:00Really quick, if YouTube growth matters to you, you can't afford to keep guessing. The YouTube growth sprint is a free, three-day online event designed to give you clarity, focus, and real momentum fast. You can register for free at ytsprint.com. And we're also doing a bunch of cool giveaways, including gear for your YouTube channel, software that I hope you get more views and subscribers. It's going to be a lot of fun, and you're going to learn a lot. So just go to ytsprint.com to register for free. All right, let's jump into today's episode. So there have been some major changes and new opportunities when it comes to growing a YouTube channel or your social media following using AI. YouTube, like, come on, people coming here to see the light behind your eyes, see your unique perspective. Like you don't want to automate that away with, like, script writing. You will ask it to extract your tone, your voice, your cadence, and the big one, your vocabulary, authenticity rules on this platform, right?

1:00And there's probably certain words that you use that others don't use. Again, you might not be aware of them. If you extract the vocabulary, when you're turning your free-minute voice note into a script. One of the biggest mistakes, though, you see, creator making when using AI for their channel. Yeah, okay. Actually, this is an easy one. I see this all the time. They use it to... My guest today is Igor Pogani, and he is the founder of the AI Advantage, an incredible YouTube channel where he's going deep on that topic, but he's pumping out incredible amounts of content himself and going to be also breaking down those workflows, some of the best video concepts and ideas that get views right now. So Igor, welcome to the show. It's wonderful to be here. Thank you, Sean. So let's go zero to 100 real quick. What's the biggest single-best AI hack right now that you're enjoying or that YouTube creators and entrepreneurs could be using on their content? Okay. Let's get the value out of the way. So, look, there's so much you can do, but YouTube is particularly great when it comes

2:01to working with AI because, as you might know, AI really likes rich context when you work with it. Right? You say, write me an essay about XYZ, it's going to be around the message. If you say, write me an essay about XYZ, and then you give it the last three essays that you wrote, and all of a sudden, it's really going to be able to extract those pattern patterns and understand how you write and what preferences you have, right? Now, here's the beautiful thing. If you're on YouTube, every video has a transcript, right? And that transcript is rich, right? As YouTubers, we're used to making videos that, you know, sometimes they're five to ten minutes, but often are twenty to thirty minutes. If you're doing a podcast, even more than that, all of that is context, and all of that is very pattern-rich context. That's what we're looking for with AI. Now, if you're a short form creator, you know, that's pretty second-shot, like, cool, you can extract the Hulk, you can extract, like, the value piece. Maybe there's a gimmick in there, and maybe there's a formula. Not to it's sure, but really, YouTube is just so thankful with AI. So the biggest hack and the biggest unlock is working with transcripts, and then, obviously,

3:01the question is like, okay, go, I got transcripts, what do I do with those? Well, first and foremost, like the number one thing that I tell anybody creating long form content is just let it analyze yourself, right? Because it's so seasoned, it's so smart, it's so well read, I don't care how many books you read, it read more, right? And it saw patterns across all of that, plus, by the way, there was this whole thing, but they were talking about how they open AI trained it on YouTube content, right? They kind of just ripped it, and it was kind of, like, unclear, and then it was swept under the rug, but, like, truthfully, it watched most of YouTube, I think. And you can use that to your advantage. So what you're going to do now, let's get practical. You take your latest transcripts, free at least five, ideally, okay? If you don't know, it's very simple. On YouTube, you kind of just go under the video, you expand the description, and there's a button on, like, 90% of the video that says, show transcript, you can just copy paste from there. That's the easiest, no cost way, sure, there's tools at other ways, but you use copy paste, free of these transcripts into chat GPT, you say, transcript one, paste, transcript

4:03two, paste, transcript free paste, right? And then you tell it, extract the patterns, habits, and unexpected truths that I wouldn't even know myself as the creator of these videos. Those free keywords, use those in there. That's it. You gave it so much context, you gave it so many patterns, I guarantee you, if you do that, you're going to learn something about yourself, about your video creation style, that you might not have known, it helped me, it helped many others, I'm sure it'll help you too. Yeah, so that's incredible. Extract the patterns, habits, and unexpected truths from these transcripts. When you did this, what was like one epiphany you had about your own content that you were able to double down on? Oh my God. We do this one content format on YouTube where we pull together all the different stories, and then I basically, it's a news show, right? And the thing is, that's how I saw it, I thought, okay, it's a news show, right? When I did this on the past, I think I pulled like the past 10 transcripts and I ran this on it. It told me, hey, you're not just presenting the news, you're trying to tell a story every

5:09time. You leave out the stories that don't fit together or are not that relevant to your audience, you're very clear on your avatar, like non-technical, middle aged people who already have skills and are trying to amplify them with the use of AI, so they have more time to do what they want, right? That's avatar. And then you weave it into a story. So you will cluster certain topics that belong together in that segment and you weave them together and you kind of give examples, or sometimes you weave two things into one, you try to like tell something that's relatively coherent in a sea of, well, madness. That's quite frankly, because that's what AI is these days. There's just so much of it. It's so overwhelming. And you try to tell a little story once a week. That insight to me was like, it's actually kind of true. So then it changed the way I think about it. Now like in my preparation, I categorize these things according to their length, according to the theme. And in my head, I weave them together in the preparation process, whereas that took so much more like cognitive energy during the shooting, because like I was, you know, presenting

6:11I was doing the tech stuff, you know, as a YouTuber, like you always have to spend so many plates. And this one just made it easier. It just felt like, okay, like in my preparation, I can go deeper and I don't have to freestyle as much while recording, while doing all these other things. So prep the stories like that in advance. And I showed me what to prep, which was amazing. Yeah, that's super powerful. So I know that listeners will either save this or do this immediately and use that prompt to just give us, take, you know, three of your transcripts. And then you find these key insights and you double down on it. So now it takes less cognitive load in the future. Such a powerful framework. Well, I'm curious. That's a really great hack to use AI to grow your channel faster. What's one of the biggest mistakes though? You see the creators making when using AI for their channel or maybe where AI is overrated or less helpful. Yeah. Okay. Actually, this is an easy one. I see this all the time. Rather than to edit. There's a big difference of going from zero to one rather than going from, you know, one

7:16to ninety-nine. Okay. It's like in this analogy. There's a big difference between going from zero to one and then going from one to like the polished finished product. What I see a lot of people do is they go in and you know, they give it a lot of context but they say, you know, write me a script. That's like, like in my mind, that's a, I don't, I don't ever write scripts of it. Not just saying I never create scripts of it, but I don't write scripts of it. Big difference. So what you do want to do is maybe you want to hit the microphone button and you want to start speaking for three to five minutes and mind dump all of your thoughts regarding this video that you're creating into it and then tell it to turn that into a written script, right? Then it's like re-editing and rearranging those ideas. It's using some of your writing or another one. In the first example, I told you to like use multiple transcripts to extract, you know, unexpected truths and patterns. Well, you can do the same thing, the step of the transcripts, but you will ask it to extract your tone, your voice, your cadence and the big one, your vocabulary is YouTubers,

8:24you know, we usually have a unique way of expressing ourselves and that's like, there's just authenticity rules on this platform, right? And there's probably certain words that you use that others don't use. Again, you might not be aware of them. If you extract the vocabulary, then if you have a list of that or that in a document, you can put it back in when you're turning your free-minute voice note into a script, right? You add the little vocabulary document and all of a sudden you're working with it, right? Maybe you're improving flow, maybe you're, if you're doing like for scripts, it doesn't matter so much, but you can do things like adding punctuation or fixing the grammar, you're editing. You're not creating. That's a big difference. That was one of the most powerful AI hacks I've heard this year. And so a lot of us want AI to write better for us or write in our voice. But what you can do, what you just told us previously, download a couple transcripts, three of them. In this case, prompt by saying, hey, can you extract my tone, my voice, my cadence, but then here's the super prompt of the year, is what is my unique vocabulary?

9:27When you put that in a list, save that and then use that in the future because when everyone sounds like the same chat, GPT script regurgitated, it will have already, you don't have to sit down and try to think about all the unique words you use or the types of words you use. Just pull those out of a transcript and re-feed those into AI in the future. And now it's going to sound like you. And what's powerful is, that's a very contraintake that you just said. You're like, I use AI to create scripts, but really not to write scripts or however you said it. And I think that's a trap a lot of people are falling into. We're even seeing, especially faceless channels, but if there's no interchangeability and all the scripts are just, you know, like you said, authenticity is king. And so I love how we can use AI, but not just depending on it, we become vanilla. We just sound like everybody if we fully lean on AI. So you're giving us the exact prompts.

10:27Another one, as we, before we get into like your YouTube tactics, and I really want to hear about, even just your gear and your setup, because you have this cool way of turning videos around quickly to hop on to viral stories. You talk about AI being a thought partner, explain that a little bit when you're thinking about your YouTube channel growth strategy and some ideas that we can learn from. And I want to present, so I think as you kind of graduate through these different levels of AI usage and as I experienced what's hopefully most of the facets that AI provides, most of the use cases, like I've literally made a living of just no life in it and testing everything and then seeing what works for me and then working with others and seeing what works for them. One pattern that became clear over time is that there's a progression and it's always the same thing. It's always the same progression of where people come in, they create an account, and what's intuitive is to start using it as a Google, which is really intuitive for people is also to start drafting stuff. That's the trap that I just talked about is with an email draft, it's fine, you're kind

11:32of just moving information along, but with YouTube, come on, people coming here to see the light behind your eyes, see your unique perspective, you don't want to automate that away with script writing, so let's just do it on the line that last point. What people do is they draft emails, they draft different documents, they use it to develop a fitness plan, works really well, and all of these entry-level use cases where it just makes sense. Now, there's nothing wrong with that, but there's way more potential and I think the biggest potential of AI lies behind the ability to hyper-personalize things to you. In other words, it's giving you outputs that wouldn't make sense to any other person on this world, but you, that's where you want to get, that's where we start entering this territory of a thought partner or what we also refer to as a clone, because you kind of clone yourself, there's the second you and you're in the same level, and what I can tell you is people who kind of reach that level and use it at this level, they couldn't imagine

12:34a world in which they don't have this anymore, they wouldn't give this up, it's as valuable, almost as valuable as their closest people in their life, right, to them, or like maybe a better way to put it in. It's as valuable, it's more valuable than their most prized toys and gadgets, and it's just like smartphone level importance to your existence in this modern world when you get it right. Now, how do you get it right? Well, first you need to kind of like master that first level and start getting comfortable there, but over time, there's a method to the madness, and it's basically what we teach is you develop these documents where you save certain characteristics and facts about your identity and your goals and why those goals matter to you in a document, and then you add that document to a project and you just keep using that, and you work in there, that's your baseline, right, and the difference between just interacting with Chad, or maybe even having memories on where it randomly kind of pulls things together about you, and really

13:38being conscious about that and having this clone set up is like the difference of like being on a first date with a girl versus being with her for six months. It's just familiarity, and all of a sudden you can open conversations that are deeper because there's context that is established, and all of a sudden she or like the clone or Chad will respond in a way where that answer wouldn't make sense in any other context, but it makes sense to you. When you get to that level, you start almost as like respecting how AI can help you, and I know even a lot of leaders, I don't care what industry, I don't care how successful you were, they start viewing it in a way that they don't make big decisions without consulting, without consulting their fault partner, and that to me, seeing that over and over again, it says one thing, and this is just something that people should have, it's just incredible, and it's doable in hours of learning and progression, so that's what a thought partner

14:41is. Did I hear you, this is like the levels, and so most listeners, you got to ask yourself, what level are you at when it comes to using AI? Are you using it just kind of as advanced search, using it as Google, using it just to draft things, have you cloned yourself? Those are the two big levels, Igor. Exactly, so that, and then beyond level two comes this level that has been hyped so much recently, right? This level of not AI just working alongside you, like this as a thought partner or as an assistant, but an AI working for you while you sleep, right? Often this is in the public referred to as a personal agent, and really what that means is that all the stuff that you've been doing manually in chat now happens automatically, and it connects to more applications, right? So all of a sudden, like if you think about it, like if we think in YouTube turns, the difference there would be level one, you're kind of like using it to answer questions and do research. Level two, all of a sudden you're maybe already like bringing in data, and it knows you,

15:41you analyze your style, you analyze your transcripts, you know what your patterns are, you kind of have that saved and set up in your chat, and you're working with it. And maybe you're like, look at the past five podcasts you did, and you copy paste all the comment sections, and you analyze all the comments, and then it gives you really good insights. Well, level three is where you can say, okay, go pull the past 50 podcasts I were on, and analyze all the comment sections, and then once it's done, you say, okay, get another 50, and it just happens overnight, right? And you don't have to sit there copy pasting. So those are really the free levels, but it's important to understand that just like school, you don't want to skip levels, because if you skip from level one to level three, then it's like, you're giving a stranger the keys to your car, like it's a good car, but like he doesn't know where you want to go, right, there's one way of putting it. Another one way of putting is like, you'll be going really fast, but in the wrong direction. Like it really matters that you get that level two in between, that you get it dialed in, that you get it calibrated, that it knows your patterns, knows your habits, knows

16:42your identity, knows your goals, and then level three really works. That's mind blowing, really these three levels of using AI, and for anybody that wants to grow their channel, growing online business, make more money, impact more people, there's level one using it as Google drafting things, level two, you clone you, level three, you get it working for you while you sleep, but that's a powerful insight to not just skip levels, especially in the midst of the hype, and maybe follow the shiny objects of AI with a lot of truth under the surface, but doing it right and doing it in a process, well, I want to really get into your YouTube strategy, but you actually are hosting a summit that's going to be going deeper into those levels, and a whole bunch of other stuff you're partnering up with, Tony Robbins, Dean Grasiozi, it's like the AI Advantage summit. We actually went to this six months ago, Brian on our team, we joined your community, and we've been loving everything we've been learning from, yeah, but can you tell us a little bit about this summit? I'll put a link to this in our show notes if anybody wants to register, it's free, but

17:45how will it take people a little bit deeper when it comes to creating an advantage with AI? Yeah, so here's the, so I love YouTube, right? That's the you and as that, as everybody that watches this does, totally, I grew up with it, and it's incredible, but the one big problem is like, it's rarely, can you build a curriculum that leads somebody on like a long journey? Sure, you can upload like a tour video, right? But there's a difference between having a tour video or having free 30 minute videos with exercise in between, like it's just a whole different journey. So what we do over at the advantage with the summit and everything around that is really we take people on that journey that guides them through these levels and gives them all the wins that took us thousands of hours to unlock with AI, right? A lot of it is subtle, a lot of it is not so subtle, but basically in just three days and it's completely free, it's not kind of free, it's completely free. We have guest speakers, myself, Dean and Tony, all leading you through this journey of

18:48mastering it and understanding how you can really like put it to work in a way where it's going to give you back time and where it's going to increase the leverage in your personal life and your business, right? That is the ultimate goal and we do that not to, you know, become like techie and have fun for it. We do that because like we want you to do more of what matters to you, right? Maybe that might be spending time with your family, maybe it's hustling more. It doesn't matter, like it's up to you how you spend that time, but we give you that time back by leading you through these levels, by showing you this journey, by teaching you and really talking also about what's going on in the world. I mean, Tony is going to be interviewing Ray Kurzweil, who is like the Edison of our age. It's going to be unbelievable. So you can sign up for free May, April, April 23rd through 25th, free, the link is below and yeah, you can check it out there and more on the levels also on that summit. Yeah, I'm excited. I'm excited. I'm going to be taking notes. So if anybody wants to check that out, we'll make sure there's a link in the show notes to the free AI advantage summit.

19:51You are crushing it on YouTube, 400,000 subscribers plus. You are covering AI, but you have done some really cool things that anybody listening, business owners and creators could copy to get more views to grow their channel. And that is by some of your show formats, some of the strategies that you're using. So I kind of want to unpack those. Give us a first and overview of what has been the weekly schedule or the types of videos that have helped you grow like had you grow to over 400,000 subscribers on your channel. Yeah. First of all, I should say to start this off. So anybody that's listening, they can put it into context, right? Because I started my first YouTube channel when I was 17, which is 15 years ago now. And this is my fifth channel, okay? This is the first one that really worked out in a big way, but I've just always been doing YouTube just for the love of the game, you know? 15 years ago, it was in 2011, nobody was doing it like for, there was no ad revenue, there was no sponsors. It was just like a bunch of people recording themselves gaming and having fun on the web.

20:54So that's kind of the core of people that I come from and just in short, let's now hop to this like AI moment and this AI advantage channel. What happened is I was running two YouTube channels at that time and next to my video production company. So, you know, I was, I never let go of this idea of like creating and producing, I always love that all for up my 20s. But I realized at a certain point, like, I just want more self-expression and one more creativity. And I did that through the YouTube channel. Now, what I told you I was running two YouTube channels, right? Now what happened is like COVID came around, like that started doing COVID and I kind of learned like Python development and I started hanging out in communities who were doing that. And one of these communities just randomly, it came up that, yeah, this is a new thing called Chatchy Petits, really incredible. Now because I didn't have much of a personal life back then, honestly, I guess it is what it is. I was hanging out there every day and I found out about Chatchy Petit, I was like, what

21:54is this? I kind of go in there, I tried out and then blew my mind, right? You could do like storyboards, you could flash out like these client emails, those were the first things that I tried and I was like, this is unbelievable. Now, this is that version of Chatt, which compared to today, it's like, please, that was GPT 3.5 or something, it barely worked. But it was incredible to me. So as I usually do, I kind of like locked, like I close the blinders, locked the door and I stayed inside all weekend and obsessed over it and kind of figured it out or like learned some figured some stuff out for myself, right? And on a Monday, I did what I usually do, I went back to work and I was like, I got to create a video about this. Like I'm doing one of the channels was on video production and the other channel was on, it was actually on gaming NFTs, not even the investment side and it was like technical tutorials around the tool. My most viewed video was like, how to mint NFTs from the blockchain directly. Anyway, on that channel, I uploaded the AI video because I just figured I was interested, okay, it's kind of, you know, it's tech, whatever.

22:56That video, instead of like 50 views, it got like 70 views in the first day. I was like, right on the money, like this is great. This is what I'm obsessing now about and what they're doing. So what I did then is I uploaded one more, right, two days later and that video kind of just blew up. It got 1000 views in the first day. Like amazing and it went on to be, I think right now it's kind of insane. It's the second most viewed chatchip tutorial in the world at a certain point when people, that's a part of YouTube, you guys, by the way, like it's insane at a certain point when people Googled, like I had a friend who lives in Dubai from a university times and like he Googled chatchipity and my face popped up next to the open AI logo and he sends me this. He's like, dude, I thought this is a joke, I VPN over into like Asia and it was the same thing. I'm like, well, so truthfully, like that was, you know, preparation meets timing, like truthfully. You know, so I was doing it since a very long time at that point, I was uploading twice

23:56a week for two years doing, doing long live streams to get the channel monetized, barely got over that hurdle and I think that also helped the channel. So I want to add that. That's like a strategy. You know, I think if that was my first upload, the AI video, there would have been no existing audience. The 50 views wouldn't have been there for YouTube to gauge how it performs. It would have just landed in like zero view land. And this way it was like, oh, this does a bit better than the rest. And I believe the signal from the first video amplified the second video. So you know, it was two years of uploading and preparation getting the channel monetized before and then all of a sudden it just took off. Now mind you, this was December 2022, yeah. So by Christmas, I already, I knew like the whole like online marketing game pretty well. So I wrote a book and I started an email newsletter, like one day before Christmas, I started, you know, just building the full stack, the full like ecosystem with products and everything and then just kept going and that stuck with me, you know. And I think like the lesson there is really like timing is not everything because, you

25:01know, I think if the channel wasn't monetized at that point, it wouldn't have worked. If I wouldn't have had like already two years of like speaking on camera behind my belt, that wouldn't have worked either, I think. If I wouldn't have had like a video production company before that and like a good setup and everything, that wouldn't have worked either. So timing is essential, but it's not everything and I kept that throughout and I'm happy to share how we use that today and videos really well on the channel. Well, I think you just broke down a full stack of tips for listeners to just also think about because so many are on the climb and I mean, you got 400,000 subs. They've got 40 or four, you know, and we all start from zero and sometimes it can feel like man, how do I, how do I break through? But that's your story is the untold story of so many successful content creators. This wasn't your first channel. It was your fifth channel and the stack of practice, it's underrated that the more time we have to practice to develop our voice, develop some communication skills, plus preparation.

26:07You've done different channels, getting ready, even being in spaces. I was thinking about that. People wait too long on the sidelines overthinking, not realizing that if you get in the game, they're afraid to pick a niche, they're afraid to pick a topic. But once you get in the game, there is a relate, it's related gaming NFTs. It's kind of that digital space forward thinking. So, you know, that first or current idea that if you're listening to this, it may not be working. It's still working on you, even if it's not working and it's working for you because you might pivot in the future, but you're taking action, preparation, timing, right time, right place. You see that AI, of course, there's insane traffic around that one topic. Not every niche is as big, but you just never know what the future holds. You know, somebody could be talking about Lord of the Rings, and it's not super hot, and then Amazon Prime launches the Lord of the Rings show, and all of a sudden your channel, 10Xs, because you never really know if sourdough is going to be a trend again, but if you're strategically taking action, so there's that timing, and then I just think

27:09perseverance. It's like a really good foundational mindset for any of us, whether we're trying to reach 4,000 subs, you know, 40,000 or cross for 100K, but I want to ask you, so now you have a workflow though, and I think one of the most powerful things from talking to you about your channel is a system, like a, kind of like a weekly routine. What is your YouTube routine that's helping you consistently get views, grow your channel, so that things can be sustainable for you to create content? Yeah, 1%, we're super systematized, especially because as kind of everything grew, it's, you just don't have the time to be like a full-time YouTuber where you spend like 40 to 60 hours a week on the content. You really have to, so the first thing that I did was, as most people do, and as most people probably should do, is outsource the editing. Now I was the quintessential guy who would claim nobody can replicate my editing style.

28:09I have my, Sean, I have my 10,000 plus hours in just Adobe Premiere Pro, and I was messing around with other software in the beginning. Because I was a freelance videographer and video production company owner, all my 20s, all I did, like in the beginning I did like three night clubs a week, and I edited everything myself, each one of those took eight to 12 hours, I was doing that for years. So I really thought like, that's irreplaceable, that was the first thing, so it takes some time. I always tell people like, don't judge editors on the first edit, judge them on how they take feedback, on what you tell them after the first edit, and then give them a few more shots and see how they readjust, how they, and now by this time my editing team is incredible, they get so creative with it, they have their own language, and it's just amazing. So that was the first piece. But now also we have a producer now that prepares scripts and does research. We have a research team too, that we also utilize in other parts of the company. We also have some automated research workflows where that feeds into the research team.

29:12But really ultimately my goal is to get it to a point where I do, I spend as little time as possible on the YouTube while not sacrificing the performance. So I think that the high leverage things, right? I always love being involved in the title thumbnail discussion. I obviously have to record and also have to stay on top of the content because AI is very unique in that it's new every week and I actually need to be playing with those things. So I spend my time there, but I don't spend my time in graphic design or editing, or I don't spend my time in ideation for the thumbnails, right? I want to have the final word, give me some options, but even now I extracted myself from the ideation meetings too, whereas for years I used to be there every time. But it's like no, they got it, like they know my thinking patterns, and if they don't I'll use the AI to formalize them and give it to them, like hey, this is the rating system, this is what we're looking for in the thumbnails. Hey, I take screenshots of the best 20 performing thumbnails and I'm like, what patterns exist across these?

30:12And then I added that myself and I give it to them and like that can give them guidance. So we pretty much systematized everything except of me recording and me actually playing with the tools because that's just essential to me being a trainer and a creator in this space. But we have a really good system and that system is then then slots into a content cadence of we do one news video a week, or I always refuse that format. It's essential for the channel, like, you know, and the AI needs new stuff coming out that covers it. And then we do these beginner tutorials where we use a formula where we say xyz in x minutes, like how to xyz in x minutes that works really well for us because there's just so much new stuff in AI all the time. And what I found over time is that kind of like my unique gift that life has given me through for like everything that I went through. I found that I can really like simplify things down well for people and really people at all levels have an ability to follow. And that's why those like short videos, those short tutorials, they perform really well

31:14because it's not just that I get the click with packaging that is like, what, like no way, I thought this skill takes hours to learn how can you make a 10 minute video like teaching that. But then also that video delivering on an outcome. And then, you know, they subscribe and they come back. That's really what it is. You got to get them in and then keep them watching. That's it. So I want to hear a little bit about your like actual physical content creation tech stack for making these. But just so I'm clear, and you dropped a lot of, it might be worth rewinding in saving this episode because you talked about some team stuff, systems and structure, but your upload schedule is one news video per week. And then one video on how to xyz in x minutes. Is that correct? That's the base. Sometimes we kind of view from that, but we try to do like one tutorial and one news video a week. Okay. And then you specifically said a title that maybe doesn't apply to everybody listening, but I think everybody listening should try this. How to xyz in x minutes.

32:14That's that's not just a title, it's a content format and it's a concept that is incredible. In a day when the most valuable resource, I think it's almost that anybody has his time itself. There's so much overwhelm. So much. And you doing the heavy lifting, I mean, that's why even your channel and the event y'all are running, it's like you're investing the thousands of hours, like you need specialists that you can follow that invest the thousands of tens of thousands of hours. And it is difficult to simplify complex things. So, you know, this is a longer form podcast, but we've been talking a lot about shorter long form content and that shorter long form content being 10 minutes, 13, 18 minutes, still long form, still rich, but it's honoring people's time, which is such a scarce resource. I encourage you to think media podcasts be thinking about that of maybe how to distill down some of your ideas. But I am curious because one of the things you have set up is these news videos that when

33:15we talk before you said you can sit down and just like hit record and record these in 15 minutes. You do this at what your home office. I'm actually curious if you do at least like a flyover of your tech. How are you recording that? Are you screen recording? How do you teach through? Because there's a lot of busy, especially professionals that I think could imitate what you're doing and get incredible results in their industry, business owners, finance professionals, real estate, cover the news or do something quickly. On our team, Craig calls it quick and dirty YouTube videos, like because sometimes we over polish, you've developed, yeah, break that, this framework down for it, how you're doing that and what gear you use. So just to say like we especially use this when news really breaks and I create like a, and then this allows me to, I don't know, opening I comes up with GPT-5 and this allows me to have an upload of two to three hours within the blog post being posted, right? Okay. So this is where I maybe utilize this and it's, in short, it's basically bringing a live streaming mindset to recording a YouTube video.

34:16It's like you don't take breaks. If you say something wrong, you correct yourself and you keep going and you kind of just imagine that you're talking to a person that's there, right? If you're over coffee with somebody, you're not going to be like, I said that wrong. If you're over coffee with, I said that wrong. If you're over coffee with somebody, you're not going to do that, right? But we catch ourselves in those loops when we have the ability to edit, when you know you can edit. But this is really something that it's not easy. I'm not here sitting here claiming that's an easy thing to do. But it's incredibly efficient, right? Because you just hit record to up for 10 minutes. That's the video. Most likely you don't even need to edit it much depending on your speaking ability. Now, here's a real kind of hack that I found for people who might try this or not, like be like, I'm not sure I can do that. Man, if you just put a person behind that camera, even if you just face time, my friend, I try like putting YouTube videos of like people behind that doesn't work. Like I need to fool myself properly. But like in a live stream, I'm not going to get stuck, right? I kind of just talk through it when I stumble over my words, whatever.

35:17I'm like, it's okay, we keep going, right? Now if you can put a person behind that camera, it becomes really easy because you just talk to them. They hit record and then you keep talking and keep explaining. And that, you kind of got to trick yourself. All of us could like explain a concept to a friend over coffee in 10 minutes that we're confident on. Right? But somehow, now the YouTube camera comes on and you're like, oh my God, I'm going to make it perfect. Can edit this? This could be better. I hope it could be better. Just, and so now let's get into the weeds of what that actually looks like production-wise. So it's a live streaming setup, you know? I have a, because I had the video production company is overkill, I have a Sony FX6 on the tripod. And that's linked via a cam link 4K into my Mac mini that records it through e-cam live on a Mac. And then I have a roadcaster pro 2, I think, that links into audio technique, R E 20 that's on a boom arm of the table, no, it's not an arm from the table. And that's it. It's all just linked together and it's all recorded in software.

36:18And then I do the camera switching between my screen because, you know, AI stuff is a lot on your screen. I do the camera switching on the little switcher that I have. What is it? Elgato, you know, stream deck. And I just have one preset for screen plus me in the bottom right and the second preset for just camera. So start the video. I'm like, hey, what's up, guys? Welcome. I have a brand new news from OpenAI GPT-5. It's unbelievable. They upgraded. It's computer use ability. It is better at using agents. Blah, blah, blah, blah, blah. Let's get into it. And then I, you know, just press the button and edit myself and it switches to my screen. And the recording software, you know, there's no editing need because you just go to the screen and then you just go ahead there. And you're talking here in the bottom right. Screen is in the middle. The mic is still the same. You kind of go through the whole thing. If you want, you can always switch back and kind of make a point to the camera. I do that sometimes. It's kind of nice, you know, as dynamics. But then, yeah, I just finish up the video like that. It gets saved. And then my, you know, my video editing and graphic design team, they just design a thumbnail

37:19while I'm recording the video. I just ping them immediately. It's a protocol. Internally we call it a code red. And it's like when code head reads, they get, they make more money. But it can also come at any time. And we've become pretty good at kind of doing that. So yeah, that's a way to pump out videos quickly and efficiently. If you get good at it, all of a sudden you can do like free videos in an hour, you know. Now, yeah, you can edit them too, right? But it also kind of just works. That's amazing. So a couple of things for listeners, let me summarize some stuff and get us all synchronized here. One, I love that you gave the disclaimer that, you know, you've really worked up to this. Your level of production knowledge, your experience on camera, switching, et cetera. But what I'm going to do for our community is there's actually, we call it our under $250 live streaming setup and a real estate agent in our community recently got this. Simple webcam, 250 bucks, Insta360, simple USB mic, simple light.

38:20And then he's using StreamYard and he's doing like Seattle Metro real estate updates. He actually does go live. He goes live, talks, good or bad beginning, you're live. And so he talks, he shares his screen. It's a very user friendly software. And if you're interested in that, I'm going to put a link to that. It's just a Google doc, I'll put that in the show notes. And you can check out that gear checklist and some other things. So we'll put that there for you. You just got the fancier gear. But basically it's camera plugged into the cam link. Ecam live is a great software. It's Mac only though. And you're what's really cool about those. You're capturing it rather than capturing an SD card or separate, whatever, you're switching live, right? So you're saying you only have two preset scenes. Sounds complex. But basically it's like you on camera or you screen share and you switch that whole thing live, correct? Which means as you're filming, you just click on your mouse between the two looks.

39:22You've got used to kind of having a hook teaching through your screen share. That becomes an exported file through your software. You upload that directly to YouTube. You mentioned having a team, but anybody listening to this, then your next step would be come up with a good title, design a great thumbnail, make that video public. But the big key here is how can you have a low friction setup that when news breaks, you're saying you're publishing a video within two to three hours of the news breaking. And that's the real key, right? Yeah. 100%. So on the technical side, that's a fixed setup. Right now in Miami traveling, and this is my mobile setup, it's simpler. It's just one light. There's also like two lights, basically at home. But the real key is the velocity of like the upload, right? So even if you're doing that solo, if you do everything that Sean outlines beautifully

40:26there, what you can do is you can just like, while it's uploading to YouTube, you can just throw it into some software that pulls you to transcript of that recording. And you can throw that into chat, be like, give me 10 titles that fit my channels. Again, ideally you already have a setup there that knows you, right? Where it knows what kind of how you title usually, you want to fix these things in the custom instructions or in the context files as we talked about at the beginning. You don't have time, right? You don't have time to like mess around and now go and pull the light as 20. So you go in there and while it's uploading, you could come up with title and thumbnail. Now, look, practically, I always start with title and thumbnail because then it allows you to like reframe the video. So actually, ideally you would add, but that being said, like, there's always instances where I do it during the upload. I remember in the beginning, I used to do, oh my god, it's uploading here. I'm in Photoshop. I'm brainstorming title ideas with chat. I'm doing it all at the same time. It just uploads boom, boom, boom. And also sometimes what I do is I do a thumbnail that is like a placeholder. I just want to get it up. So like the thumbnail is maybe like a six out of 10, but I go with it.

41:29And then I spend the next 30 minutes refining the thumbnail and I update it. But you already have traction and I don't know, especially in the eye space with competition being so high that velocity really matters. Like if I upload the same video three hours after the news breaks or just 24 hours after the news breaks, we're talking four times the views. Wow. And think about that. Now, not everyone's velocity and niche as hot, but 99% of niches at some point, and that's I think a big key. News is not always breaking. It is an AI, but in other niches. But if you've got alerts of some kind set up and this will be a conversation for a future timer, really what people should do is register for the summit that you're hosting with others because getting the right AI tools in place to get you that right information. So then you're like, when you're ready, hey, honey, instead of watching, you know, a show tonight, I had to see it a couple of hours because if I jump on this, just in three hours versus 24 hours later, it could be four X more views.

42:30And some of us are reaching stories days later. Still good. There's still like a long tail there, but speed to upload could be a major edge. The promise of today's episode is how to grow your YouTube channel with AI and AI can really give you that edge. Well, listen, there's so much more we could talk about this. I want to make sure people are subscribed because we're bringing you back for a couple of other episodes and this was pure gold. So we're going to have those. I also want to make sure people get registered for the summit because obviously AI is changing the world. Of course, matters not just for growing a YouTube channel, but really for listeners that are thinking about their already entrepreneurs, they want to build them at home business. They're looking at AI disrupting even the jobs market and thinking about starting side hustles, investing in your AI education right now is probably the most important investment that you could make. And the fact that the summit is free, it's a pretty good price. So if you want to register for the summit, we'll have a link in the show notes. I mentioned a few other resources that we'll have for you, including Egor's channel.

43:33That'll all be linked in the show notes. But again, tell us a little bit about that summit in terms of, I mean, zoom out a little bit and you're getting to study this all day. I'm already on, you know, I'd say kind of the, maybe not the bleeding edge. I'm like an AI early adopter. You're on the bleeding edge. You're the expert we look to to give us some information where we're at in today's landscape. What is the urgency of like, no matter how busy life is, not missing an event like this, just because of the sheer disruption of AI. Break that down a little bit. Looks like I think the big problem is a lot of it like compounds, right? So what I laid out there, what we learned across teaching hundreds of thousands of people is like that framework is very real, the free levels. And the problem is the people who like get, who just like hanging out at level one, not just that they're missing out at the benefits and the time savings of level two. Like that's fine. The problem is like the world is evolving into this level free, this kind of agentic reality.

44:33And the thing is like level free only properly works if you've done the work at level two. And the like the results that it's just the results are completely different. Like it's not just people doing things, the same things more efficiently at that final level that everybody should aim to get to eventually. If you want like stay relevant in the coming years, you just have to like, you think really there's going to be a reality where there's one YouTuber who is doing everything manually. And the second YouTuber is ripping a hundred transcripts and analyzing 10,000 comments overnight. And that they're going to, it's not a level playing field anymore, right? Wow. So at level three, things start becoming possible and you just have a new way of operating versus people who are like blindsided to this. And it's developing every day, like we know that, right? And what I always say is like not every latest update matters, right? Because these companies, they always hype everything up. All the creators hype everything up because that's how it works, right?

45:35You got to like amplify, like your thumbnail's got to be a tent, not a, not a eight, right? You would use more sensational words to get people in there. And then once they're in there, you deliver the best content. So it's good and it's good that they clicked on it. These companies do the same. They want to increase their valuation, but they overwhelm people, they scare people. And then it just starts feeling like too much and I get it. Like we get it. Like both Tony and Dean, their entire life, they've been helping people manage their emotions and become the best versions of themselves. And now in this partnership, I get to show them, show people how to do that through the usage of AI. And what the summit is about is not about the latest, greatest thing. Like we might, you know, talk about it, but the whole point is just giving you a system so that you know where you're at and you know where the next step is. And so that you can thrive in this new age, not just survive, right? Everybody like watching this, they're probably already really good at something, right? If you've been around, you build certain skills and you have experience that is unique

46:38to you. Now, AI is like this great amplifier. And our job is to show you how to amplify the goals that already is there. And that's the whole mission. We do that for giving you time back. We do that for giving you more leverage on that goal that you already have. But ultimately it's going to be up to you to take those steps and to take that action because nobody else is going to do it for you. Like this technology is democratized. It's available to all of us. It's up to you to use it. So yeah, Summit April 23rd to 25th, we're going to show you all that and more, lots of amazing speakers. Don't miss it. Like, you know, the train has left the station, but it's up to you to kind of, you know, run a little and catch up, get in the train and then do what you do, but in an amplified and empowered way. I appreciate you breaking that down and I can't wait to continue to learn from you all. We joined your community because obviously your mission to be the number one AI education company in the world is super inspiring and we're just trying to think about, man, keep us on the cutting edge and help us do it in a way that doesn't sacrifice freedom or sanity

47:44and allows us to prioritize things. So think media podcast, grateful for you. And if you want to register for the free AI Advantage Summit with Igor, with Tony Robbins, Dean Graziosis and a bunch of other great speakers, we'll put a link to that in the show notes. We mentioned a few other things as well, so always take advantage of those. My name is Sean Cannell, your guide to building a profitable YouTube channel. This is the Think Media podcast and we can't wait to connect with you in a future episode.