50 Cent's $100M Plan for NYC Celebrity Hotspot

0:00On March 23rd, Robert Fiftieson has signed a $100 million deal with Planet Hollywood owner, Robert Earl, to revamp their Times Square. Flagship in New York City into Ph. Live, a new celebrity hotspot. The space will host everything from pop-up concerts and movie premieres to private parties and sports watch events all enhanced by cutting edge lead, screens that change with the action. Fans can expect a menu packed with 50 cents favorites, like sweet chili shrimp steak paired with mac and cheese and a special sauceburger plus. Displays a memorabilia from his movies and shows. This build on his past wins, like the Vegas residency and candy shop bar, showing his knack for blending entertainment and business. Expansion is already underway with Ph. Live, eyeing spots in other cities including Louisiana, here this year, tying into his growing film production, there.