5. Ad Standards & the Google Debacle

Welcome to the latest episode of The Digital Distillery Podcast, where we dive deep into the  surprisingly not at all dull world of  advertising standards. In this episode, we unravel the origins of advertising standards, exploring their crucial role in shaping the digital media and advertising landscape. 

We go over the IAB's new ad portfolio and have a look at how the standards look today

But what happens when companies neglect to adhere to these standards?  Who suffers?

And what about when it is the industry's biggest name that's accused of shirking their own standards?

Listen to find out!

References & Further Reading:

The Digital Distillery Ep on Ad Fraud

IAB - New portfolio guidelines

Blog - IAB Tech Lab's controversial definition of instream vs outstream

History of Advertising Standards

Adalytics Report

Blog - Why are IAB standards important

Blog - Instream vs Outstream Ads

Googles Response

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email [email protected]

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Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner