41: Put Yourself Out There, Matt Solomon

Ready to unlock the secrets that make MSPs win? Matt Solomon reveals insider tactics that turn vendors into partners. In episode 24 of dnsUNFILTERED, host Mikey Pruitt sits down with Matt Solomon, co‑founder of BetterTracker and the Channel Program, to explore how the MSP community is reshaping vendor relationships, marketing, and AI use. Matt shares real‑world lessons on building trust, boosting efficiency, and turning a reactive culture into a proactive powerhouse. Whether you’re new to MSPs or a seasoned pro, you’ll walk away with actionable strategies that drive results. - MSPs thrive on collaboration share knowledge to elevate the whole community. - The first 60 days of onboarding are pivotal for keeping new clients loyal. - Efficiency isn’t a buzzword it’s the secret sauce that keeps customers happy. - AI can boost service speed, but staying proactive stops security risks. - Build trust by putting yourself out there visibility equals revenue. Hit subscribe, drop a comment, and share if you found a strategy that could transform your MSP.

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Chapters00:00 Introduction to Matt Solomon and His Ventures02:51 The Unique Nature of the MSP Community05:31 Vendor Strategies in the MSP Space08:19 The Evolution of Channel Program11:17 Sales Lessons for MSPs13:54 Balancing Urgency and Importance in MSP Marketing16:48 Focusing on Business Outcomes for Success23:44 Harnessing AI for Development and Efficiency27:13 The Future of AI in MSPs31:08 Navigating AI Security Risks32:14 Shifting from Reactive to Proactive MSP Culture36:38 Maximizing Efficiency with BetterTracker39:06 The Role of Efficiency in MSP Success40:37 Future Endeavors and Innovations