#41—Keith Ferrazzi: Redesigning Your Workforce with Radical Adaptability

Keith Ferrazzi is a bestselling author, award-winning speaker, investor, philanthropist, and executive team coach who helps teams transform enterprises. As Founder and Chairman of Ferrazzi Greenlight and its applied research institute, he coaches executive teams in top organizations to achieve transformative outcomes by harnessing Radical Adaptability. He is recognized as one of the world’s most sought-after executive team coaches.

Keith is the #1 New York Times bestselling author of Who’s Got Your Back, Never Eat Alone, Leading Without Authority, and Competing in a New Work World. He formerly served as CMO and Head of Sales at Deloitte and Starwood Hotels.

Fast Company Leadership Hall of Fame and Toastmaster’s 2018 Golden Gavel Award Winner, Keith’s is one of the most in-demand keynote speakers.

In this podcast, he shares:

• Specific ways in which the COVID crisis is transforming the nature of work
• Why would should just be thinking of “remote” work but rather the much bigger opportunity represented by “asynchronous work”
• Ideas for leveraging the crowd in your company to design better strategies
• A simple, 5-minute exercise you can put in place to help ensure you don’t get surprised by the next unexpected disruption

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"People think to think that reason to be in business is to make a profit. No, profit is the applause you get for creating a motivating environment for your people so they take good care of your customers."

-Keith Ferrazzi __________________________________________________________________________________________

Episode Timeline:

00:00—Introducing Keith + The topic of today’s episode

2:05—If you really know me, you know that....

3:24—Having the courage to lean into "I don't know," and the value of crowdsourcing insights

6:12—What's your definition of strategy?

7:15—How the roles of (Chief Marketing Officer) CMOs and (Chief Strategy Officers) CSOs have changed over time

8:27—In light of the pandemic, companies have had to adapt. What do you think of adapting "back"?

9:39—5-Min Exercise: "The foresight Meeting"

13:21—Moving from synchronous to asynchronous teamwork

14:22—What are tools that work well for asynchronous collaboration?

15:58—Resilience: Curating your team's energy to redesign your workforce

17:29—Last thoughts and how to connect with Keith

15:48—What are you working on now?

16:55—How can people connect with you?

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Additional Resources:

Personal Page: https://www.keithferrazzi.com/

Newest publication: https://www.goforwardtowork.com/book

Twitter: https://twitter.com/ferrazzi

LinkedIn: https://www.linkedin.com/in/keithferrazzi

Instagram:

Thank you to our executive producer Zach Ness, our producer Nazanin Homayoun Jam and our editor James Pearce. If you enjoyed this episode, please follow, download, and subscribe. I’m your host, Kaihan Krippendorff—thank you for listening.

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