37: Scaling the Wall, Will Brooks

Ready to smash the wall of cyber insurance?

Discover how MSPs can turn their fears into a competitive edge. In episode 37 of dnsUNFILTERED, host Mikey Pruitt sits down with Will Brooks to talk about Ukon’s mission to make cyber insurance simpler and more accessible.

The conversation covers the tough journey from Fifth Wall to Ukon, the gaps MSPs face when navigating insurance marketplaces, and why strong cybersecurity frameworks matter. Will shares practical tips on client education, building trust, and the power of local community networking. If you’re an MSP or a cyber security consultant looking for real‑world strategies, this chat is a gold mine.

- Ukon redefines the cyber insurance process for businesses and agents alike.

- MFA and solid frameworks boost insurance eligibility like a power‑up.

- MSPs that network locally become trusted advisors, not just tech support. - Educating clients on cyber insurance removes guesswork and lowers risk.

- Collaboration between MSPs and agents is the next frontier for a safer digital world.

Smash that subscribe button, share the knowledge, and drop a comment below if you’re ready to build stronger cyber defenses!

Chapters

00:00 Introduction to Scaling the Wall Podcast

02:38 Transition from Fifth Wall to Ukon

05:37 Understanding the Ukon Product

08:17 Creating a Cyber Insurance Marketplace

11:23 The Role of MSPs in Cyber Insurance

14:14 Consulting vs. Insurance Matching

16:48 The Importance of Cybersecurity Frameworks

19:40 Challenges in Cyber Insurance Industry

22:48 MSPs and Cyber Insurance Best Practices

25:30 Easy Wins for MSPs in Cyber Insurance

28:20 Common Missteps by MSPs

31:08 The Importance of Client Education

34:09 Building Relationships with Clients

36:44 Networking and Community Engagement

39:50 Addressing MSPs' Fears and Anxieties

42:28 The Future of Cyber Insurance and MSPs

45:30 Conclusion and Final Thoughts