第2944期:An application addresses the illiteracy problem in Mali

Ada Tembeli is amongst a number of entrepreneurs who didn't get a formal education, but found a new and easier way to do business with the help of an app.

Ada Tembeli是许多没有受过正规教育的企业家之一，但她借助一款应用程序找到了一种全新且更便捷的经商方式。

Here are your lovely fruits. We have nice ripe oranges, apples, bananas. Without forgetting to mention the pineapples.

为你们准备了美味的水果。我们有熟透的橙子、苹果、香蕉，当然还有菠萝。

Today we have almost everything to keep you satisfied. To find us, go to the third bridge, and you will see me.

今天，我们几乎拥有一切让你满意的东西。要找到我们，走到第三座桥那里，你就会看到我了。

Armed with a smart phone, she attracts clients by sending an ideal message in Bambara with her stall's location, as well as photographs of the goods she has available.

她手握一部智能手机，通过用班巴拉语发送包含摊位位置和待售商品照片的信息来吸引顾客。

She says the Lenali app is user-friendly for someone like her.

她说，Lenali应用程序对她这样的用户来说很友好。

I installed it myself because Lenali has Bambara, Soninke and almost all the languages.

我自己安装的，因为Lenali有班巴拉语、索宁克语等各种语言。

The developer Mamadou Gouro Sidibe, an IT engineer from Mali, says he wanted to serve people who couldn't read or write,

开发者Mamadou Gouro Sidibe是来自马里的IT工程师，表示自己希望为不识字的人群提供服务，

as well as help those who need to share information in French but haven't gone to school to learn it.

同时帮助那些需要用法语分享信息但未接受过正规教育的人。

A lot of people get applications installed for them because they cannot do it themselves.

很多人因为自己不会安装应用程序，所以需要别人帮忙安装。

So it was with that in mind that we created vocal guides, vocal instructions in the local language, so people can understand what they are doing.

正是出于这样的考虑，我们制作了本地语言版本的语音引导和语音提示，这样人们就清楚如何操作了。

Sidibe says simple things such as setting up a profile can be challenging for some.

Sidibe说，对一些人来说，创建个人信息等简单的事情可能具有挑战性。

If you know how to write you can put it in writing, and if not you speak into the application and record it.

如果你会写字就写下来，不会的话就用应用录音。

And after that you can publish vocally, you can comment vocally, and really you can do everything in this application without ever having to write a single word.

你可以语音发布内容，也可以语音评论，实际上在这个应用程序里你不用写一个字就能完成所有操作。

Most small business owners in Mali relied on friends, family and word of mouth to keep them going.

马里的大多数小企业主依靠朋友、家人和口碑维持经营。

For Boubacar Sidiki Koita who owns a motorbike shop in Bamako, the app has been a game changer.

对于在巴马科拥有一家摩托车店的Boubacar Sidiki Goita来说，这款应用程序带来了巨大的改变。

Since I have been using Lenali, my turnover has gone up, and now I can sell 20 motorbikes a day, whereas before it was hard work selling just 5 a day.

自从使用Lenali以来，我的营业额大幅提升，现在每天能卖出20辆摩托车，而以前每天卖5辆都很吃力。

According to the United Nations, only one third of Malians are literate.

根据联合国的数据，马里只有三分之一的人识字。

Sidibe says the free app, available since January 2017, has a little over 73,000 users, and is expected to become profitable when it reaches 200,000 users. [解析]

Sidibe表示，这款免费应用自2017年1月上线以来已拥有7.3万余名用户，预计用户数达到20万时即可实现盈利