About this episode
In the 26th Episode of The Strength Connection Podcast, Mike and our special guest CEO and founder of Alloy Personal Training and Alloy Franchise, Rick Mayo @coachrickmayo will talk about The Haircut Story, 1 on 1 coaching vs Group coaching, 97% retention and the importance of having a systematic approach for your business.
Join us in this insightful and captivating talk!
In this chapter you will discover:
(2:00) Introducing our special guest, CEO and founder of Alloy Personal Training and Alloy Franchise, Rick Mayo @coachrickmayo
(2:10) How Mike met Rick Mayo
(2:50) The haircut story
(7:50) Empowered to make your clients happy
(11:40) Nobody cares how much you know until they know how much you care
(13:50) Rick's anniversary!
(19:00) “Pain is a great teacher”
(22:00) The importance of a systematic approach in your business
(23:00) Systemazing
(24:30) Setting the Table by Danny Meyer https://www.amazon.com/Setting-Table-Transforming-Hospitality-Business/dp/0060742763
(26:20) Transition from 1 on 1 personal training to group training
(29:00) The power of training small groups in your business
(30:00) The lost art of connection
(32:40) Why Rick doesn’t like the 1 on 1 business model
(33:00) Rick explaining in detail the benefits of training groups
(37:40) It’s typically more in the mind of the coach, not of the client
(40:00) The type of businesses that took advantage of the pandemic
(48:40) 1 on 1 coach is not a good business model because it’s expensive to hire the coach and it’s expensive for the client
(51:20) Scalable system: Be in the right place, pick the right customer, have the right induction process, program and communication tool that connects the dots
(52:40) 97% retention
(55:00) Shout out to Artemis Scantalides @artemis_scantalides, knowing your worth
(56:00) What happens with the client when they pay more
(58:30) How to handle a client who doesn’t want to show up to the gym
(1:00:20) Money is just a mechanism, not only to help more people, but it’s also a threshold to get people interested to show up
(1:01:10) Focus on the transformation
(1:03:10) We don’t talk money, we talk clients and goals
(1:05:20) Where to contact Rick Mayo @coachrickmayo https://alloyfranchise.com/
Get every episode summarized
Each time The Strength Connection publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from The Strength Connection
From Highland Games to Hardstyle Strength training w/ Mark Valenti
The Strength Connection
How HYROX Became a Global Fitness Movement w/ Andrew Sugerman
The Strength Connection
Bridging Body and Mind: The Occupational Therapist's Approach to Strength w/ Mal...
The Strength Connection
Unlocking the Power of Your Unconscious Mind W/ Dr. Heidi Heron
The Strength Connection