About this episode
Nowadays anyone can become famous online. With a bit of luck and the right algorithm, anyone can become a social media influencer. But how does a personal account turn into an election campaign tool? Harvard University and University of Massachusetts Amherst Prof. Jonathan Ong and journalist Kat Ventura talk to digital marketing consultant and TikTok comedian Baus Rufo about the role influencers play in an election campaign.
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