#197: Life is unpredictable, and a pricing experiment

Ed is recovering from an accident, so Steve goes solo in this episode. Ed's accident gets Steve musing on the unpredictability of life, and what we can do to partly prepare ourselves and our businesses for this.

Steve then abruptly changes topic and challenges all listeners to make a bold pricing experiment.

Email Steve at steve @ barbarysoftware dot com

Steve on Twitter: https://twitter.com/steveofmcleod