#194 - Hard on Process, Soft on People with Erik Dyba

What does it actually take to turn around and grow an irrigation business?

In this episode, Andy sits down with Erik Dyba from The Bruce Company to talk about his journey through the industry. From learning irrigation in the mountains of Colorado to rebuilding and scaling a department at David J. Frank from a few hundred thousand dollars to over $1.5 million.

We get into what really moves the needle: building the right team, investing in training, creating systems that actually work, and leaning into partnerships with organizations like the Irrigation Association.

Erik also shares his perspective on water conservation, why education is one of the biggest opportunities in the industry right now, and how his experience in both irrigation and snow removal has shaped the way he leads.

This is a conversation about doing things the right way—and what happens when you commit to getting better over time.