businessMay 18, 202615:20pending

171. Let's table About Pricing With a Method: How to Stop Undercharging Without Pulling Numbers Out of Thin Air

The Business of Beautiful Spaces Podcast for Interior Designers

About this episode

If pricing feels like a stressful guess, this episode will help you price with a clear method so you stop undercharging and start feeling confident in your numbers.

In this episode, you will learn

Why designers undercharge even when they are talented and booked
What it means to price the process, not the tasks
How to set a Minimum Viable Fee so you stop saying yes to unprofitable work
How a Pricing Ladder creates consistent packages clients can choose from
How to account for complexity so you are not donating time

Review your last three projects and ask:

Where did I donate time
What was underpriced
What boundary was missing
What would I charge differently next time

The Profit Reset Private Podcast | September 14-18, 2026

A free 5-day private podcast limited series designed to help Interior Designers finally look at the business behind the beautiful spaces.

Join the Profit Reset: https://www.theprofitacademyforinteriordesigners.com/profitreset

Be sure to follow along on Instagram @thebusinessofbeautifulspaces + @thorntondesign to stay up to date on what we're talking about next week. If you love our podcast, please, please, please leave us a review. If you have any questions or topic ideas OR you wish to be a guest email us [email protected] or find us on instagram @thebusinessofbeautifulspaces

Laura Thornton is the principle designer of Thornton Design Inc, located in Kleinburg, ON. Since founding the company in 1999, Laura has been committed to creating a new kind of interior design experience for her clients. Thornton Design is an experienced team of creative talents, focused on curating beautiful residential and commercial spaces in the Toronto, Ontario area and beyond. Now sharing all the years of experience with other interior designers to create a world of collaboration and less competition.

The Business of Beautiful Spaces I @thebusinessofbeautifulspaces
Thornton Design I @thorntondesign

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