#16 AI and change management: exploring the intersection with Lara Snauwaert

In this episode of the CROPLAND podcast, Geert Vromman is joined by Lara Snauwaert, recently appointed partner at VGD, where she leads HR Advisory. Lara works at the intersection of people, organisations, and change, which makes her exactly the right person to ask: why do AI implementations so often stall, not on the technology side, but on the human side?

They explore the uncertainty AI creates, for employees who see their routines shifting, and for leaders who sense the rules of the game changing around them. Lara introduces a more layered approach to adoption. She argues for differentiated learning paths based on personality, culture, and psychological safety.

The conversation also gets practical. Geert shares how CROPLAND itself has navigated this, building internal agents and expanding capacity without proportional headcount growth.

A candid, grounded conversation for anyone leading, or living, an AI transition.