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15 ✪ 知识服务利用你的焦虑,你还是忍不住持续付费

疯投圈

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Rio 和黄海讨论了迅速崛起的知识付费行业。如题,我们认为知识付费是一门成立的好生意,从青少年市场的 STEAM、英语教育,到自我提升市场的专栏订阅、付费课程、内容赞赏、有偿问答、社群等多种内容形式。新常态经济下消费观念的转变和中产阶级的焦虑感是滋生知识红利的根本原因。碎片化、音频化是知识付费产品的发展趋势。节目中,Rio 和黄海讨论了知乎 Live 与「得到」两大平台在内容制作能力上的差异【两位主播虽是知乎重度用户,但更看好「得到」的商业模式】、PGC 和 UGC 的优劣分析、以及成人职场付费的众多细分领域。

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15 ✪ 知识服务利用你的焦虑,你还是忍不住持续付费

疯投圈

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