149: Why I Chose to Self-publish with Mark Herschberg
About this episode
Mark Herschberg is the author of The Career Toolkit, Essential Skills for Success That No One Taught You. From tracking criminals and terrorists on the dark web to creating marketplaces and new authentication systems, Mark has spent his career launching and developing new ventures at startups and Fortune 500s and in academia.
What We Discuss with Mark Herschberg:
- Why he reached out to another author to get help for his book
- The biggest misconception you find in people when they get in their career
- Why write about app development
- What is white label content?
- The book writing process and some roadblocks he had to overcome
- Why he chose to self-publish and the lessons he learned from it
- Book marketing and branding strategies
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