#148 - Rebrand Like a Badass with Heidi Hooker

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Thinking about a rebrand? Wondering how to keep your customers, team, and online reputation intact through the process? This episode is for YOU.

In this two-part series, Tanya is joined by first-time podcast guest and HomeField’s Marketing & Business Development guru, Heidi Hooker, to break down the real talk behind rebranding from Priority Pumping to HomeField OnSite Environmental.

From strategy to storytelling, content creation to customer buy-in, Tanya and Heidi spill all the behind-the-scenes details on how they’ve handled this major shift, without losing momentum or identity.


🔥 In this episode, we cover:

• Why the shift from Priority Pumping to HomeField was more than just a name change
• The importance of showcasing your PEOPLE in your brand
• How to build customer trust through content and consistency
• What really gets people to engage with your posts (hint: it’s not always what you think!)
• Why your business is more than the service you offer—it’s the feeling you create
• How to transition Google reviews, social media, and SEO without losing traction

If you're considering a rebrand or are just obsessed with all things marketing and growth, this is a must-listen episode packed with insights and inspiration.


🎯 BONUS: Next week, we dive into Part 2, where we discuss identifying and speaking directly to your ideal customer. Don’t miss it!

✨ Resources & Links:
Check out our current site: homefieldonsite.com/east-valley
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Join the BadAss Inner Circle: ladieskickinass.com

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