#148 - Blake Kassel: Bodylastics

In the 148th episode of The Strength Connection Podcast, Mike and our special guest, CEO and founder of Bodylastics, Blake Kassel, will talk about how Bodylastics started, selling Bodylastics on Wall Street, Bodylastics in the Arnold Classic, and the vision stays the same

Join us in this insightful and captivating talk! 

In this chapter, you will discover:

(0:55) Introducing our special guest CEO and founder of Bodylastics, Blake Kassel @blakekassel

(1:40) A 25-year creation journey

(2:20) How did Bodylastics start?

(4:30) Stacking bands, a solution to a very common problem

(7:00) “Resistance bands are the most powerful slingshot on the planet” - Blake Kassel @blakekassel

(7:50) The first Bodylastics website

(7:50) Selling Bodylastics on Wall Street

(8:50) Blake’s sister

(9:35) Call me when you make a million dollars

(10:10) The sales started to roll

(11:40) “Your muscle doesn’t know the difference between what it’s creating the tension” - Blake Kassel @blakekassel

(11:50) When you stretch an elastic band, the further that you stretch it, the tougher it becomes

(12:15) Bodylastics in the Arnold Classic

(12:50) If you can curl all four bands 30 times, I'll give it to you

(14:10) Starting to sell Bodylastics on Amazon

(16:20) Bodylastics vs the competition. Testing the product

(20:00) Beachbody

(20:30) The first live Bodylastics workout

(21:50) Bodylastics was the first live platform in 2009, way before Peloton

(29:20) The design that will prevent people from overstretching the bands

(31:30) The O ring patent in Bodylastics

(32:45) The vision stays the same

(33:00) The product evolved

(36:10) No one over 25 should be doing a heavy squat

(38:30) Working the muscles without killing them

(40:20) The new machine that Blake Kassel has developed

(41:10) Fix the problem

(43:00) Where to find more about Blake Kassel @blakekassel and Bodylastics https://www.bodylastics.com/