14. Strategy Success: How to Communicate Your Gameplan

As Professor Jesper Sørensen sees it, a winning strategy is the result of conversations, not commands.

Sørensen says strategy can be directed from the C-suite, but it doesn’t have to be. “Lots of great strategies are discovered,” he says, “they're discovered because the leaders were able to listen to their frontline workers or their frontline managers.” A more iterative approach, says Sørensen, helps companies adapt their strategy to an ever-changing landscape.

In the latest episode of Think Fast, Talk Smart, Sørensen joins host and lecturer Matt Abrahams to discuss how organizations can use better communication to craft better strategies.

Professor Jesper Sørensen के अनुसार, एक winning strategy commands से नहीं, बल्कि conversations से बनती है। Sørensen कहते हैं कि strategy को C-suite से direction मिल सकती है, लेकिन ज़रूरी नहीं कि वहीँ से सब कुछ तय हो।

उनके शब्दों में, “कई great strategies discover होती हैं — और वे इसलिए discover होती हैं क्योंकि leaders अपने frontline workers या frontline managers की बात सुन पाते हैं।” Sørensen के मुताबिक, एक ज़्यादा iterative approach कंपनियों को लगातार बदलते landscape के हिसाब से अपनी strategy को adapt करने में मदद करता है।

Think Fast, Talk Smart के latest episode में, Sørensen host और lecturer Matt Abrahams के साथ जुड़ते हैं और इस पर चर्चा करते हैं कि organizations बेहतर communication का इस्तेमाल करके बेहतर strategies कैसे बना सकती हैं।

Episode Reference Links:

• Making Great Strategy: Arguing for Organizational Advantage, by Jesper B. Sørensen Glenn R. Carroll
• Class Takeaways: Crafting and Leading Strategy: Five lessons in five minutes — Professor Jesper Sørenson teaches how to create and implement a successful business strategy.

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