126. How I sold a $40k coaching package

In this episode, I walk through exactly how I’ve sold over 50 multiple five-figure coaching and high-ticket offers, including a $40,000 coaching package, without running sales calls. About half of those sales happened with little to no direct conversation before the purchase.

I explain why I don’t personally use sales calls, even though they work, and how my background in network marketing, my role as a mom, and my desire for a spacious calendar shaped the way I built my business. This episode breaks down the systems, content strategy, and offer structure that allow high-ticket clients to confidently buy without pressure, urgency, or hopping on discovery calls.

This is a behind-the-scenes look at how high-ticket sales can happen ethically, intentionally, and without putting families in financially stressful positions.

What you'll learn

• How I’ve sold high-ticket coaching and mastermind offers without sales calls

• Why sales calls are not required to sell $10k–$40k offers

• The two main reasons I intentionally removed sales calls from my business

• How motherhood and time freedom influenced my business model

• Why sales skills still matter, even without sales calls

• How I protect potential clients from making unaligned financial decisions

• The role applications play in replacing discovery calls

• Why asking questions does not make someone less qualified

• How buyer types influence the need for sales calls

• Why some buyers will avoid offers that require a call

• How content pre-qualifies high-ticket clients before they ever apply

Resources & Links:

1. Scalability
2. Overflow Mastermind
3. Kajabi 30-day free trial + 2 bonuses
4. 150 Free Hooks
5. IG University
6. 30 Days of Manychat Pro FREE
7. Learn how to run successful paid ads

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you!

Connect with Mya:

1. Follow on Instagram @myanichol
2. Join my email list
3. Check out my website
4. Watch this episode on YouTube
5. Read this episode in blog format here

More about the Radical Disruption podcast:

Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!

Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.

Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.

Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!

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