125: Rob Walling - Choosing the Right Product Idea

Topics include:

Brainstorming ideas vs. paying attention to your own problems
Why it's smart to start with a product that might never make a million dollars a year
Should you avoid markets with competition?
Why it's a good idea to build something for fewer people
Strategies for figuring out how many people have the problem you're trying to solve
Why you should start marketing before you start building
When should you start charging money for your product?
Why getting 1,000 customers is extremely hard and how that affects your pricing
Why you don't need an audience to build a software product

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