#12 Leading with Love & Whimsy: Bob Goff

In this episode, Ruben Trujillo sits down with best-selling author, speaker, and encourager Bob Goff for an insightful conversation on leadership, identity, and the power of showing up for others. Bob shares his journey from lawyer to author and humanitarian, unpacking how leadership constantly evolves and how curiosity, love, and whimsy can transform the way we engage with the world.

Together, they explore the deep questions that shape our lives—questions about self-worth, purpose, and the fears that hold us back. Bob challenges us to rethink the invisible rules we’ve made for ourselves, embrace strategic whimsy, and lead not from a place of status but from a heart of service. With his signature humor and wisdom, he reminds us that leadership isn’t about a title but about how we show up for the people around us—whether they’re in a boardroom, a tire shop, or across the dinner table.

Tune in for an episode filled with practical encouragement, laughter, and a reminder that you are wanted, you are enough, and you have something valuable to offer the world.