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Rio 和黄海讨论相对于线下，电商最难攻克的战场——万亿生鲜行业。相较于超市和菜市场，「本来生活」、「每日优鲜」等电商模式既有优势，又有难题：电商让用户购物体验不断提升，末端配送越来越迅速，但目前行业没有任何玩家实现盈利。电商以外，阿里更推出「新零售」概念：「盒马鲜生」通过数据驱动，线上、线下与现代物流完全融合，是对超市重新定义的新零售产物。本期节目中黄海和 Rio 共同讨论了目前生鲜行业中常见的几种商业模式，分析哪种商业模式最有可能长期存在。
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