
About this episode
#836 Want to turn 25¢ postage into a $1,000+ profit mailer — without ever touching a single postcard? In this cross-promoted interview from Nick Loper’s The Side Hustle Show, Nick sits down with Dalton Joyner and Rachel Smith of Big Sky Automation to break down a surprisingly profitable twist on Every Door Direct Mail (EDDM): selling shared postcard ad space to local businesses. They explain how they shrunk their mailings to hyper-targeted neighborhoods (around 2,500 homes) to keep costs low, then filled each card with up to 16 advertisers at around $150 per spot — creating a repeatable extra-income model with strong retention. You’ll hear how they land advertisers (Facebook Messenger, email, and smart targeting like Valpak), why category exclusivity is a huge selling point, how they outsource printing + bundling so they never touch the postcards, and how this “shared advertising” offer can become the perfect foot-in-the-door lead generator for higher-ticket services!
What Nick discusses with Dalton and Rachel:
+ Every Door Direct Mail model
+ Shared postcard advertising
+ $150 per advertiser slot
+ 2,500-home targeted mailings
+ Category exclusivity advantage
+ Facebook Messenger outreach
+ Outsourced printing + fulfillment
+ $1,000+ profit per mailer
+ 60–70% advertiser retention
+ Foot-in-door agency lead strategy
Thank you, Nick, Dalton, and Rachel!
Check out The Side Hustle Show.
Check out Big Sky Automation.
To get access to our FREE Business Training course go to MillionaireUniversity.com/training.
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