#001: Chameleons Are Broke

Episode Description: In this premiere episode, discover why endless hustling isn't the path to creative business success. Learn how to shift from constantly chasing clients to creating genuine demand for your work by leveraging your unique value proposition and authentic differentiators.

Key Topics Covered:

• Introduction to Outsmart the Hustle podcast's mission
• Why traditional "hustle culture" isn't sustainable for creatives
• The fundamental shift from client-chasing to demand creation
• How to identify and communicate your unique value
• The importance of specific positioning over broad appeal
• Strategy for attracting clients naturally through differentiation

Connect With Us:

• Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG!
• Host: Hannah McGinty
• Editor: Manuel Mesa

Outsmart the Hustle helps creative entrepreneurs work smarter, not harder, focusing on high-impact strategies for business growth.

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